Author: Rosey Bowring

Google has announced the rollout of its latest core algorithm update. More information will be released after implementation, but here’s what you can do now.

Getting started in a new industry can be daunting – trust me, I’ve done it! Here are my tips for starting your career in digital marketing.

Having a strong news hook or an article of value isn’t enough on its own – you need a media list in order to increase your chances of coverage.

Emotions are proven to drive purchasing decisions, so increasing your brand’s intimacy is a beneficial marketing tactic. Here’s how you can improve yours!

New year, new marketing strategy. Six Google leaders have shared their predictions for 2023’s digital marketing trends.

BeReal is a new social media app promoting transparency and authenticity, but is there a place for brands on this up-and-coming platform?

Surveys are a great way to conduct market research. Here are some tips for boosting responses and ensuring participants remain as truthful as possible.

Netflix was the birth of ad-free, on-demand television. With the release of a new subscription tier sporting ads, what does this mean for advertisers?

Pitching ideas to journalists and bloggers is a great way to secure coverage, but it’s a competitive game. Here are 8 tips for writing the perfect pitch.

FIFA’s World Cup has a proven track record of increasing consumer spending, and in 2022 it coincides with one of the busiest retail periods of the year.

With the UK on the brink of recession, businesses are looking for ways to cut costs. Here are 5 reasons your brand should continue investing in marketing.

As the metaverse develops, many big-name brands are utilising the platform for their marketing efforts. Is this the future of digital marketing?