Businesses must consider their reasons for launching a blog and then define objectives and draw up a plan for measuring success. Read more here.
Author: Matt Batterham
The fight against webspam: 2016 Google report highlights
Highlights from Google’s latest webspam report, including website hacking, sneaky redirects, and 9 million manual actions.
My Five #229
A lost shark, a rubbish statue, and a Coca-Cola story that’ll put you right off your lunch. It’s all happened this week and it’s here in My Five.
Mopping up spilt link juice for SEO gains
Like quick wins? Here’s how to easily identify and recover wasted link juice.
Breathing new life into old content
Get more from your content marketing by recycling old content. Evergreen posts with lots of traffic and high engagement are ideal.
My Five #220
Rise of the doggos, the quest for veganism, and what really went down on inauguration day. It’s all in this week’s My Five.
5 bad social media habits you need to stop right now
Is your business investing time and money in social media? Don’t let these bad habits hold you back.
My Five #213
Fake sharks, some connected nonsense and an expensive stone with leather pants on – it must be time for My Five.
Why your content probably sucks
Anyone can create content, very few have the skills to create great content. Here are some insights which may help you up your content game.
How to make your FinTech company stand out online
What’s the secret to getting your FinTech brand noticed online? The answer is all in the strategy. Discover Matt’s top tips in part two of our three part series.
5 Halloween content marketing wins
Halloween: scary, stupid, and the perfect opportunity to have some fun with content marketing.
My Five #205
Hands-free selfies, the rarest of goals, and a digital detox in the jungle. Why aye, it must be My Five.