Author: Lisa Haynes

A little look at some of the Google updates of 2017, what they might mean for your website, and how this could impact 2018 and beyond.

Why did the chicken cross the road? Why did a cat sprint a baseball field? What is Facebook doing to our brains? All this and more in this week’s My Five.

Content is king – check out these tips and make sure your copywriting will help drive results. Thoughts at the ready, keyboards steady, go!

Is your bread and butter content turning stale? Maybe you should consider creating content outside of your niche.

Crafting content with semantics in mind is integral to SEO strategy success. If you’re not already writing your copy like this, now is the time to start!

This week’s My Five features social media challenges, GIFs, and four-legged friends. Happy Friday!

Brands need to tread very carefully when marketing with morals as missing the mark is likely to do more harm than good.

Can you differentiate between sessions, users, and pageviews? Bounce rate vs Exit rate? Check out this beginner’s guide to Google Analytics terminology to help you out.

Social media competitions can encourage more visits to your website, more sign-ups, and more sales. Try your luck with these 7 top tips.

Copywriting efforts will be wasted if nobody can actually find your pages. Check out these 7 SEO considerations to make your content stand out.

Taking hats off to the pope, being brutally honest, confessing guilty pleasures, and a generous helping of Oxford commas. It’s time for this week’s My Five.

Need a hand distributing content or finding media opportunities? Check out these tried and tested PR tools for businesses of all sizes and sectors.