Author: Kerry Sheahan

When it comes to SEO, inbound links get most of the attention – and rightly so – but what about outbound links? We look at how they add value to your site.

We take a look at the difference between follow and nofollow links, their impact on SEO, as well as Google’s guidelines on the matter.

SEOs can’t agree on H1 tags, we get a new Schema markup tool, and Core Web Vital scores are low ahead of the Page Experience update, in this week’s My Five.

There’s much discourse about the connection between PR and SEO but all too often these departments work in silo. Here’s the SEO data PR pros should be using.

In this week’s My Five, Facebook takes away Analytics, Google Search Console gives us regex filters, and we celebrate 16 years of Yahoo! Answers.

From your brand guidelines and USPs, to audience personas and keyword research, here’s what you should be including in your content briefs.

In this week’s My Five, the Aussie tech giants war rages on (Google backs down, Facebook doesn’t) meanwhile Trustpilot leads the battle against fake reviews.

As Wikipedia turns 20, we take a look at what SEOs can learn from the online encyclopaedia when it comes to internal linking, from structure, to anchor text.

Privacy squabbles continue, Google flexes its power, and the internet falls in love with a pair of recycled mittens in this week’s My Five.

Not all links were created equal. From the position of your link to who you link out to, we share six factors that can impact the power of a link.

Tech giants are feeling generous in this week’s My Five. Facebook reluctantly agrees to pay publishers for content, and Google expands its Maps and Google My Business options. Meanwhile, Spotify shames the nation for its music choices.

The season of goodwill is upon us. Burger King drops its beef with McDonald’s, and LinkedIn creates a helpful tool for job seekers in this week’s My Five.