Author: Kerry Sheahan

It’s a social and search engine heavy My Five this week, with changes to Instagram targeting, a new link spam algorithm update and clarification around redirects.

Earning coverage and links from authoritative, relevant websites, is obviously a huge part of SEO, but what’s not always clear, is the time, effort and strategy that goes into it. This is partly because of the prevalence of tools that many SEOs use to target websites en masse on behalf of their clients, but done […]

Google treats us to a frenzy of algo updates, we wave goodbye to broad match modifier, and we might need our eyes checked, but it looks like football’s coming home.

When it comes to SEO, inbound links get most of the attention – and rightly so – but what about outbound links? We look at how they add value to your site.

We take a look at the difference between follow and nofollow links, their impact on SEO, as well as Google’s guidelines on the matter.

SEOs can’t agree on H1 tags, we get a new Schema markup tool, and Core Web Vital scores are low ahead of the Page Experience update, in this week’s My Five.

There’s much discourse about the connection between PR and SEO but all too often these departments work in silo. Here’s the SEO data PR pros should be using.

In this week’s My Five, Facebook takes away Analytics, Google Search Console gives us regex filters, and we celebrate 16 years of Yahoo! Answers.

From your brand guidelines and USPs, to audience personas and keyword research, here’s what you should be including in your content briefs.

In this week’s My Five, the Aussie tech giants war rages on (Google backs down, Facebook doesn’t) meanwhile Trustpilot leads the battle against fake reviews.

As Wikipedia turns 20, we take a look at what SEOs can learn from the online encyclopaedia when it comes to internal linking, from structure, to anchor text.

Privacy squabbles continue, Google flexes its power, and the internet falls in love with a pair of recycled mittens in this week’s My Five.