Author: Kerry Sheahan
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The problem with content grading tools
Just an excuse to offload my frustrations about copy readability tools…
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10 things your digital marketing agency should be asking you before you sign
Sometimes the answers lie within the questions themselves….
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The pros and cons of using a newswire
Should you use a distribution service? When? We take a look…
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10 tips for writing press release headlines that don’t get ignored
The odds are not in your favour. But they could be….
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In-house marketing vs outsourcing: which is best for you?
Should you employ a team or outsource your marketing activity?
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The demise of local news (and what businesses that rely on local press can do about it)
Things are looking bleak on the local news front, but here are five alternatives.
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How to avoid the cringe factor in your writing
Nothing screams GCSE creative writing quite like the overuse of alliteration. Here’s what else to steer clear of.
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When to go exclusive
Spoiler alert: you won’t find any relationship advice here. But stick around for some solid pros and cons on giving an exclusive to a journalist.
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The problem with new vs returning users
Find out why GA4 is likely undercounting your returning visitors, and why there is no ‘ideal’ split between new and reurning users.
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What information do you need for a content strategy?
Before you even think about putting your strategy together, here’s a checklist of information to gather first.
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