Author: Kerry Sheahan
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10 signs you work in PR
It’s not all Prosecco and power suits. Here are the real signs you work in PR…
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5 psychological phenomena to try in your copywriting
Some lesser known techniques to take advantage of
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How to optimise your site for ChatGPT
There’s a new master to serve… As the AI bots take over the world, what do you need to know?
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How to write a good homepage
Everyone has a stake in it, but you’re the one writing it. Here are nine tips.
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How to become a more well-rounded marketer
5 tips on adding value to a business beyond your job title.
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The problem with content grading tools
Just an excuse to offload my frustrations about copy readability tools…
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10 things your digital marketing agency should be asking you before you sign
Sometimes the answers lie within the questions themselves….
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The pros and cons of using a newswire
Should you use a distribution service? When? We take a look…
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10 tips for writing press release headlines that don’t get ignored
The odds are not in your favour. But they could be….
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In-house marketing vs outsourcing: which is best for you?
Should you employ a team or outsource your marketing activity?
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