For my last Browser Media blog of the year, I thought I’d reflect on some of my favourite moments of the last 12 months, and get everyone else to do half the work incorporate thoughts from the rest of the team too.
From client campaigns, to internal highlights, to the wider marketing industry, here were our best bits.
Our Client Services Director, Ali, shares one of her favourite client projects:
“It’s been a complete pleasure to work with Hampton Conservatories over the past 12 months helping the bespoke orangery designer and manufacturer grow their business and refine their online proposition.
“We began the year supporting the company with organic SEO and have seen huge improvements in impressions, rankings and traffic, despite some tough market conditions and a cost-of-living crisis that has undoubtedly affected luxury purchases.
“We have ended 2024 handling Hampton’s social media and PPC work too which provides us with the opportunity to offer even greater strategic consultancy.”
Dave joined us back in January and reflected on 2024:
“Having survived my first 12 months at Browser Media with only a few minor flesh wounds, my highlights of the year include learning about a wealth of new industries and sectors, from mortgage brokers to FinTech, through to caravan insurance and Scottish law. This is coupled with getting up to speed with the latest developments in GA4 and SEO, as well as learning about a multitude of software and tools I never knew existed. Plus, getting to know all my wonderful, wise and illustrious colleagues, of course!”
Right back at you, Dave! Our PPC Wizard Ashleigh meanwhile enjoyed using digital to support our client’s offline campaign:
“My favourite client project from 2024 is for Suffolk Building Society. I managed their paid media last year and early this year, but last month, we launched their new creative ads and strapline, ‘A Good Place to Be’, on both Google and Meta.
“I particularly enjoyed this opportunity, as I got to devise the strategy, be involved in the design process, set up the campaigns and now manage and optimise the performance. Part of the strategy also involved testing some of the newest campaign types available on both platforms (ie. Demand Gen) – something I’m enjoying testing.”
Rosey meanwhile looked within the four walls of Browser Media for her highlights:
“Working within an agency means you often get to collaborate with everyone in the team at some point or another. But with many of our clients, the workload is split between just two, or maybe three of us, and sometimes this split means that you don’t have the opportunity to work with certain members of the team who just happen to have an opposite split to you for an extended period.
“This year, there have been plenty of opportunities for the entire team to sit down and work together on certain tasks, from brainstorming chats to campaign execution. We’ve also undertaken many internal skill-sharing sessions and spent time outside the office enjoying meals, drinks, and activities. 2024 has been a great year for collaboration within the team, which I’m sure will continue in 2025.”
As someone who doesn’t shy away from controversial topics, it shouldn’t be a surprise that our MD, Joe, picked out one of the most divisive campaigns of the year:
“I find it hard to really pinpoint any major shake ups, on the marketing front, in recent years as I feel that everyone plays it safe rather than risk upsetting the apple cart. I blame cancel culture, but that is a separate blog post… The Jaguar rebrand is, however, one that really stands out when I reflect on 2024. Love it or loathe it, there is no denying that it put Jaguar on the map! It has proven to be incredibly divisive, but I believe that great marketing should provoke emotion and the rebrand was certainly emotional :-) I am in the ‘loathe it’ camp, in terms of the creative execution, but there is no denying that everyone was talking about Jaguar all of a sudden. If you agree with the ‘there is no such thing as bad publicity’ mantra, then it must surely be a moment of pure genius?”
Vic steered the ship for our new client Ecommpay who joined us in March:
“One of my favourite projects this year was supporting our client, Ecommpay, with a brand refresh.
“This involved a lot of technical SEO, content creation, and research to ensure the website was in the best shape possible before it was pushed live. The site was relaunched in September, and since then, we’ve achieved some great results, with significant improvement in rankings for a huge number of keywords. The whole team worked really hard to meet the deadline, supporting Ecommpay across content, social media, and paid search, and I couldn’t be happier with how smoothly it went.
“I also celebrated my 10 year anniversary at Browser Media. Which makes me feel old. But it goes to show what a great company it is to work for and I’m dead chuffed to have worked my way up to Account Director.”
And some thoughts from me:
2024 has delivered plenty of highlights, both internally and our work for clients. Aside from a cracking roast at our Christmas do yesterday, I’ve enjoyed the training sessions we’ve started, especially getting to grips with using Tag Manager to track forms properly, and exploring Google Ads features as these are areas I’ve historically been less involved in.
I’ve also loved working on lots of campaigns, from getting back into paid social for Suffolk Building Society which has yielded some great results, to working with our new client, Ecommpay, and to seeing a real uptick in domain authority and organic traffic for our Texas friends Powerhouse.
However, if I was pushed to pick one moment, I think I’d have to say it was celebrating Dura Composites’ King’s Award for Enterprise: Innovation with them in September. Having been recognised for their innovative carbon saving d² GRP grating, they kindly invited us along to celebrate the day with them, with a formal presentation led by His Majesty’s Lord-Lieutenant of Essex. Having first worked with them in 2015, I felt really proud to watch them receive such a prestigious award and see what it meant to every single member of their team, and of course the prosecco and hog roast went down well too! Congrats Dura!
We’re looking forward to more marketing highlights in 2025, and wishing you all a Merry Christmas.
