Author: Joe Friedlein

Joe Friedlein
RAF scholar, PwC accountant, web 1.0 veteran – I have been there, got the T-shirt and am now the office’s resident geriatric. Having been involved with the web since the days of ‘new media’, I fell in love with search & founded Browser Media in 2005. Outside work, I love being in the big outdoors (ideally Pembrokeshire) with the dog.

  • Customised Google Search Engine

    Create your own customised search engine using the power of Google Co-op. How niche vertical search sites can be a reality.

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    Joe Friedlein

  • Google v. Yahoo!

    Google reveals amazing increase in 3rd quarter profits. Where does this leave Yahoo?

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    Joe Friedlein

  • Website Optimizer from Google

    Google announces Website Optimizer – a tool to help determine effectiveness of different landing pages through multivariate testing.

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    Joe Friedlein

  • UK Search Engine Statistics

    An analysis of UK search engine marketing usage. Comparison between Google, Yahoo!, Ask.com, MSN and AOL.

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    Joe Friedlein

  • IAB / PwC Bi-Annual Online Spend Survey Results

    Online advertising shows strong performance in otherwise depressed UK advertising market. Results from the IAB / PwC / WARC bi-annual online advertising spend survey.

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    Joe Friedlein

  • Citizen Journalism

    Browser Media works with Endemol UK on new citizen journalism project – I Was There

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    Joe Friedlein

  • Happy Birthday Google

    Happy birthday to you. Happy birthday to you. Happy birthday dear Google. Happy birthday to you.

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    Joe Friedlein

  • MSN adCenter set to launch this week

    News on the much anticipated UK launch of MSN Adcenter

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    Joe Friedlein

  • Google defends itself over PPC click fraud

    Google presents some interesting findings that bring claims made by click fraud consultants into doubt.

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    Joe Friedlein

  • Search engines join forces to fight click fraud

    The major search engines join forces to tackle the issue of PPC click fraud.

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    Joe Friedlein

  • PPC Click Fraud

    What is PPC click fraud? Is click fraud a serious problem? What are search engines doing to prevent click fraud and what can you do?

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    Joe Friedlein

  • Increase in Google Adwords costs

    Why is Google suddenly demanding much higher bid prices in adwords campaigns? A look at the increasing costs of Adwords PPC campaigns.

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    Joe Friedlein