Author: Ashleigh Davison

Ashleigh Davison
After graduating from UEA with a degree in Maths, I was employee no.1 at Browser Media. The analytical and creative aspects of PPC are what I truly enjoy, and improving conversion rates and ROI is my primary goal. Since becoming a mum, the vast majority of my spare time is devoted to my girls.

  • Remarketing – Can you overdo it or is it all good marketing?

    What are you thoughts on remarketing? Is it invasive and big brother-ish or a very powerful marketing tool?

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    Ashleigh Davison

  • My Five #129

    Read about the news stories that have caught an eye this week; Google’s mobilegeddon, the #KylieJennerChallenge and plus sized wars.

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    Ashleigh Davison

  • Acronyms you should know when managing PPC campaigns

    Test your knowledge on these PPC and marketing related acronyms – all the ones you should know when looking after PPC campaigns

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    Ashleigh Davison

  • UX Games: Made-to-measure Blind Services

    Using real life examples, staff at the Browser Media office rant or rave about usability, user experience and conversion rate optimisation. How does ordering blinds online measure up?

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    Ashleigh Davison

  • My Five #121

    Five things that interested me this week; adwords call-only ads, reddit charity donations, the Oscars, Madonna’s fall, Domino’s app

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    Ashleigh Davison

  • How to use goal and conversion tracking

    It is important to track the success of any marketing campaign, read on to find out how to using Google Analytics and/or AdWords.

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    Ashleigh Davison

  • Raising money for a ‘flipping’ good cause!!

    The cookery school at Braxted Park raise over £900 for Farleigh Hospice in the Great Pancake Challenge

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    Ashleigh Davison

  • Customising your AdWords ad copy for conversions

    There are loads of ways to dynamically change your PPC ad copy to make it more enticing and click-worthy. Read on to find out how…

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    Ashleigh Davison

  • 9 ways to determine whether or not your PPC campaigns are working for you

    Here are some metrics to look at when trying to determine how well your PPC campaigns are performing.

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    Ashleigh Davison

  • What is paid search and why should you be using it?

    A quick explanation of what paid search advertising is and why businesses should be investing in it to grow their businesses,

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    Ashleigh Davison

  • My Five #113

    Some interesting things from this week including Top searches on Google in 2014, contactless woolen gloves and poop Christmas gifts.

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    Ashleigh Davison

  • Do you trust AdWords Express?

    What are your thoughts on Google Express? It is a good solution for local businesses or should they invest the time to create their own AdWords campaigns?

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    Ashleigh Davison