Google’s latest research on how organic search results affect paid search ads.
Author: Ashleigh Davison
After graduating from UEA with a degree in Maths, I was employee no.1 at Browser Media.
The analytical and creative sides of PPC are what I really enjoy and improving conversion rates and ROI is what I strive for.
Since becoming a mum the vast majority of my spare time is devoted to my little girl.
New “Opportunities” with Google AdWords
Following on from its new enhanced sitelinks feature, Google is now making it even easier for advertisers to include sitelinks in their ads.
Google’s New Enhanced Sitelinks
Google’s new enhanced sitelinks incorporates text from other ads within an AdWords account into its sitelinks, if they are closely related.
Top 10 AdWords Tools and Features
When it comes to setting up and managing PPC campaigns within Google AdWords there are now lots of different tools and features to help make the process easier
Online Ad Spending to grow by over 23% in 2012
It’s been revealed in a report carried out by eMarketer that ad spend in the US will surpass that spent on print advertising in 2012.
Google testing offer extensions in beta
Google is testing ‘offer extensions’ – a feature that allows advertisers to place a link within their ads directing users straight to offer information.
Google AdWord’s Automated Rules
Earlier last week Google announced that it has increased the amount of automated rules you are allowed, from 10 to 100.
A Google AdWords round up of 2011
A quick summary of the important changes Google has made throughout the year and their impact on how we advertise.
Google’s top of page bid estimates – how accurate are they?
How accurate are Google’S top of page bid estimates? Not very…
Are you using Google’s improved products ads?
Now that Christmas is fast approaching many retailers are increasing their AdWords media spend in order to try and attract as many targeted clicks as possible.
Google’s Dynamic Ads
Google recently rolled out dynamic AdWords ads – a feature that will allow advertisers to create dynamic ads based on Google’s organic web crawling technology.