New “Opportunities” with Google AdWords

Following on from its new enhanced sitelinks feature, Google is now making it even easier for advertisers to include sitelinks in their ads.

Ashleigh Davison

Google’s New Enhanced Sitelinks

Google’s new enhanced sitelinks incorporates text from other ads within an AdWords account into its sitelinks, if they are closely related.

Ashleigh Davison

Top 10 AdWords Tools and Features

When it comes to setting up and managing PPC campaigns within Google AdWords there are now lots of different tools and features to help make the process easier

Ashleigh Davison

Online Ad Spending to grow by over 23% in 2012

It’s been revealed in a report carried out by eMarketer that ad spend in the US will surpass that spent on print advertising in 2012.

Ashleigh Davison

Google testing offer extensions in beta

Google is testing ‘offer extensions’ – a feature that allows advertisers to place a link within their ads directing users straight to offer information.

Ashleigh Davison

Google AdWord’s Automated Rules

Earlier last week Google announced that it has increased the amount of automated rules you are allowed, from 10 to 100.

Ashleigh Davison

A Google AdWords round up of 2011

A quick summary of the important changes Google has made throughout the year and their impact on how we advertise.

Ashleigh Davison

Are you using Google’s improved products ads?

Now that Christmas is fast approaching many retailers are increasing their AdWords media spend in order to try and attract as many targeted clicks as possible.

Ashleigh Davison

Google’s Dynamic Ads

Google recently rolled out dynamic AdWords ads – a feature that will allow advertisers to create dynamic ads based on Google’s organic web crawling technology.

Ashleigh Davison