Google’s latest research on how organic search results affect paid search ads.
Following on from its new enhanced sitelinks feature, Google is now making it even easier for advertisers to include sitelinks in their ads.
Google’s new enhanced sitelinks incorporates text from other ads within an AdWords account into its sitelinks, if they are closely related.
When it comes to setting up and managing PPC campaigns within Google AdWords there are now lots of different tools and features to help make the process easier
It’s been revealed in a report carried out by eMarketer that ad spend in the US will surpass that spent on print advertising in 2012.
Google is testing ‘offer extensions’ – a feature that allows advertisers to place a link within their ads directing users straight to offer information.
Earlier last week Google announced that it has increased the amount of automated rules you are allowed, from 10 to 100.
A quick summary of the important changes Google has made throughout the year and their impact on how we advertise.
How accurate are Google’S top of page bid estimates? Not very…
Now that Christmas is fast approaching many retailers are increasing their AdWords media spend in order to try and attract as many targeted clicks as possible.
Google recently rolled out dynamic AdWords ads – a feature that will allow advertisers to create dynamic ads based on Google’s organic web crawling technology.