Author: Ali Cort

Ali Cort
After graduating in music from Durham and briefly being a numbers whisperer at PwC, I heeded the call of financial PR. I’ve now spent over two decades supporting clients, dealing with crises, and copy deadlines. When not managing reputations or refereeing offspring disputes, I can be found playing tennis and netball (in a strictly amateur-but-enthusiastic fashion).

  • 12 quick(ish) pre-Christmas SEO wins for retailers

    You may think it’s too early to be thinking about Christmas but many retailers will be pinning their hopes on a decent festive season to end a difficult 2020. Here are 12 seasonal SEO gifts to help you prepare your business.

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    Ali Cort

  • My Five #408

    In this week’s My Five YouTube criticises itself, Facebook stamps down on political ads, and the working population find their new perfect career.

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    Ali Cort

  • Book Review: Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth (Jay Baer and Daniel Lemin)

    The latest instalment of our book review series takes a look at Jay Baer and Daniel Lemin’s, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

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    Ali Cort

  • My Five #401

    It’s an extra sweet My Five this week with Ben & Jerry’s taking a political stance, the rise of orange chocolate, and Google discuss the importance of heading tags.

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    Ali Cort

  • News consumption around the globe (pre and post COVID-19)

    We take a look at the key findings from Reuters recent research looking at how the world consumes its news, and how it has changed post COVID-19.

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    Ali Cort

  • Professional messaging platform use likely to grow post lockdown

    As lockdown begins to lift, businesses are reviewing which quarantine-enforced measures they should keep. Keeping in touch can be a challenge when working remotely, which is why we are seeing a growth in the use of professional messaging platforms.

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    Ali Cort

  • My Five #387

    It’s an almost coronavirus free My Five this week as we look at the new Google algorithm update, Bud brings back a classic ad, and CashNetUSA ask what kids keep in their pockets?

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    Ali Cort

  • What is the difference between PR and SEO outreach?

    The PR and SEO worlds often collide when building relationships with various publications and websites. We take a look at what separates SEO and PR outreach.

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    Ali Cort

  • My Five #378

    Five things worth sharing form the last week over so, brought to you by a different member of the team every week.

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    Ali Cort

  • Environmental SEO: how to reduce the carbon footprint of a website

    However intangible, have you ever wondered how big your website’s carbon footprint is? Welcome to the world of environmental SEO.

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    Ali Cort

  • My Five #372

    Featured snippets, flow charts, and feeling familiar; we’ve gone far and wide in the digital marketing sphere for this week’s My Five selection.

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    Ali Cort

  • Featured snippets: The rules are changing

    Those answer boxes that appear below ads but above organic listings in search – featured snippets – well, they’re about to change. If your site’s in a featured snippet, it won’t be appearing on page one of SERPs

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    Ali Cort