Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • My Five #375

    Love is in the air in this week’s My Five as we take a look at some of the best and worst Valentine’s Day campaigns from brands in 2020.

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  • Environmental SEO: how to reduce the carbon footprint of a website

    However intangible, have you ever wondered how big your website’s carbon footprint is? Welcome to the world of environmental SEO.

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  • My Five #374

    Has social media become anti social? A raft of negativity towards social media but birthday celebrations for Google Maps and a celebration of the wonders of technology.

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  • Online advertising: which pay-per-click platform(s) should your business be using and how?

    Google, Bing, Facebook, Instagram, Twitter and LinkedIn: where should you be investing your online marketing spend in 2020 and beyond?

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  • My five #373

    PR piggybacking, Facebook privacy updates and playlists for pets; it’s been a weird week to finally mark the end of a long January 2020.

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  • Google’s new look search results

    Google may be backtracking on the changes it’s made to search results, but the results of its UX testing efforts to date have left many, many users very, very angry.

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  • Retail in the 2020s

    The Digital Brew: Episode 11. We chat to Jason Heller, of Huggle, about retail in the 2020s. Why is it so tough and what do you need to do to succeed in retail?

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  • My Five #372

    Featured snippets, flow charts, and feeling familiar; we’ve gone far and wide in the digital marketing sphere for this week’s My Five selection.

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  • Featured snippets: The rules are changing

    Those answer boxes that appear below ads but above organic listings in search – featured snippets – well, they’re about to change. If your site’s in a featured snippet, it won’t be appearing on page one of SERPs

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  • 25 statistics every social media marketer needs to know in 2020

    Social media is a fast-paced, ever-evolving world, which makes it hard for marketers to stay up to date. Here are 25 key statistics social media marketers need to know in 2020.

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  • My Five #371

    The January 2020 Core Update, low-quality puns, and questionable viral trends. It’s all in this week’s My Five, your weekly dose of online antics.

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  • The end of third party tracking cookies

    As of 4 February 2020, Chrome users will be given more control over third-party cookies, allowing them to opt out more easily. Find out what this means for advertisers.

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