Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Why micro influencers are the future of influencer marketing

    Gone are the days of working with the biggest influencers around. We take a look at why micro influencers are the future of influencer marketing.

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  • My Five #386

    Yet another Corona heavy news week including new games, both good and bad, apps, superheroes and a guy caught on TV with his pants down.

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  • Meaningful customer interactions are more important than ever

    Amid COVID-19 lockdown, digital must replace human interaction. Brands should reach out to their customers in meaningful and relevant ways to resonate.

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  • My Five #385

    Time for another coronavirus-heavy My Five, where Google gets generous, bots replace humans on Zoom calls, and idiots burn down mobile phone masts.

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  • What is the difference between PR and SEO outreach?

    The PR and SEO worlds often collide when building relationships with various publications and websites. We take a look at what separates SEO and PR outreach.

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  • My Five #384

    Another week of lockdown done already? Where does the time go? I’ll tell ya: nowhere. Luckily, there’s been plenty going on online to keep us entertained this week.

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  • A Lockdown Update

    A quick update on what we have been up to during the lockdown. There are lots of positives and masses of opportunities during these troubled times.

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  • My Five #383

    In a world where everything is a bit rubbish at the moment, we take a look at some of the brands and individuals who are trying to keep everyone smiling.

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  • Using Demographics and Interests reports in Google Analytics

    Want to find out how to build audiences based on visitor demographics and interests? Google Analytics is a great place to start.

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  • My Five #382

    It’s the Lockdown edition of My Five this week, and yes, it is COVID-19 heavy once more. But it’s not all doom and gloom in the world of digital marketing!

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  • How to promote an app or game with paid ads

    Have you got an app or game to promote and don’t know where to start? Here we look at the best platforms for paid app campaigns to drive more downloads and in-app actions for your app

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  • My Five #381

    A corona-heavy My Five this week, but it is not all doom and gloom. Some rays of light from our internet travels this week to brighten up your day.

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