Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • The World Cup, stereotyping and social media

    Stereotyping v. market segmentation. Bad v. good? Where should you draw the line between humour and offence?

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  • Google kills off discussion search

    Google has completely killed off the discussion search filter. Read why we’re less than happy about it here.

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  • My Five #90

    Five things worth sharing from the last week (or so) including a sixth birthday, some copywriting skills, and some sad Brazilians…

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  • What can you learn about engaging content from Mills & Boon?

    Want engaging content for your visitors? Find out how Mills & Boon made their content king.

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  • Building Brand Awareness using Paid Search

    Find out how PPC can help build brand awareness for your business, how to measure it and things to consider when setting up a campaign.

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  • My Five #89

    Digitally celebrate Independence Day and find out if Google are bitter about the EU ruling with this weeks My Five.

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  • How has social media changed ‘traditional’ marketing?

    As marketing has evolved over the years, has social media revolutionised the way businesses communicate?

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  • Linking between domains

    Why you should not try to outsmart the search engines with link networks. Keep it simple and focus all your efforts on your main domain.

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  • My Five #88

    Wales, the World Cup and a BBC Gaffe all caught the eye of Ali Cort in this week’s My Five

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  • 9 World Cup ads that aren’t fooling anyone

    A roundup of World Cup ads that aren’t fooling anyone, featuring Samsung, McDonald’s, Currys and more…

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  • Earning your way to a deeper happiness

    How did Horrid Henry create an epiphany moment and show the importance of earning things for yourself in life?

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  • My Five #87

    No World Cup ads? Ryan Gosling is a father? Find out what’s been happening in this week’s My Five.

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