Twitter analytics is here at last

It’s been announced that Twitter is rolling out a much anticipated ‘official’ analytics service to a select group of testers.

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It has been announced on Mashable that Twitter has invited a select group of users to test its new analytics system.

Such a service has been rumored for some time now and it was hinted by a Twitter executive earlier in the year that Twitter analytics should roll out by the end of 2010.

The official Twitter analytics service will measure data including; which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their tweets.

This news will come as a massive blow to the many third party Twitter analytics vendors, who’s tools, until now, have until now been used by millions. However, none of the services have been particularly brilliant and have raised questions about report accuracy.

The ‘official’ Twitter analytics system will be extremely useful for Twitter users everywhere – particularly for brands and businesses who rely heavily on the interaction of their followers. Imagine the benefits of being able to see how your followers react to certain tweets and which of your followers are your best brand advocates.

We’re keeping our ear to the ground for further announcements, so stay tuned.

Well done, Twitter – you got there eventually.

1 thought on “Twitter analytics is here at last

  1. Great article. I really think this is the functionality we’ve long been waiting for from Twitter. For too long, people have had to try to cobble together a measurement approach using a number of different tools, all of which had their flaws. By providing this integrated with Twitter and for free, Twitter is giving the people what they need.

    My biggest question is what happens to the existing Twitter tools? How many of them will be put out of business by this change?

    Cheers,
    C
    Data Driven Marketing

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