It’s been over a year since we took a look at the top 100 digital marketing influencers, according to data from Buzzsumo, so now seems like a good time to get our research hats back on, and return to Buzzsumo to highlight the top 100 digital marketing influencers in 2020.
Influencer marketing continues to be an extremely popular marketing tool for brands in various industries. According to Influencer Marketing Hub’s 2020 State of Influencer Marketing report, 91% of respondents believe influencer marketing is an effective form of marketing, and 63% were planning to increase their influencer marketing budget in 2020.
As a result of this rise in popularity, brands are spending more time and resources on finding the perfect influencers for their campaign. Thankfully, Buzzsumo (a tool I use a lot!) has handy influencer reports that make the task much easier. These reports have evolved since last year’s report, hopefully making the findings more valid. For a full overview of everything Buzzsumo, give my blog post on why it’s the perfect tool for content marketers a read.
A quick overview of Buzzsumo’s influencer reports
BuzzSumo’s influencer tool highlights key influencers from within a certain industry by searching for either a topic, domains, or for specific users. These individuals, or companies, are then ranked depending upon their ‘influence’ on the specific search variable. Influence can be a difficult thing to define, however, Buzzsumo states that someone is influential when they impact the reach of a post or article. The reports have changed in the last 12