Will your brand be investing more or less in influencer marketing in the next 12 months?
FIFA’s World Cup has a proven track record of increasing consumer spending, and in 2022 it coincides with one of the busiest retail periods of the year.
Social media is a crucial part of any marketing strategy, however, it’s vital to track its success. Here are the key social media metrics you should be tracking.
What will the Muskification of Twitter actually mean? Why is there such a reaction against the spectre of the return of freedom of speech?
Each year Hootsuite’s Global State of Digital report explores all things digital, social, search, and more. Here are some of the key findings from the report.
How has social media evolved over the past year and what does the future look like? Meltwater’s 2022 State of Social Media report answers exactly that.
Page Experience updates, new Facebook features, Trump’s return to social media, and the beautiful English weather – all in this week’s My Five.
The first My Five of the year feels very much a sign of what’s to come… ‘woke’ filters, more Tiktok, and energy companies screwing us over. Enjoy.
A few confessions to make in this My Five. What has caught Joe’s eye on his digital travels this week?
Working with influencers can be beneficial to brands, but how do you know who you are working with? Here is how you can spot a fake influencer.
Social media platforms come up with more ways to get our money, Google mixes up the SERPs and the fuel shortage brings out the best in British humour. All in this week’s My Five.
Analysing social media performance can be a tough task for marketers. Here we explain everything you need to know about calculating engagement rate.