What is influencer marketing? Let’s look at the basics of social media influencer marketing, and how to choose the right influencer for your brand.
All is vanity
Social media is a crucial part of a brand’s PR and marketing strategy – but why are so many still treating it as a vanity exercise?
An overview of LinkedIn newsletters
LinkedIn newsletters are great for connecting and engaging with your audience. Here’s a rundown of the latest updates to the LinkedIn newsletter feature.
Using social media as a search engine
New research reveals how different generations use social media as a search engine. How should brands adapt their digital strategies to align with this trend?
The write stuff
How improving your writing skills can enhance marketing communication.
The best and worst of April Fools pranks from brands
April Fools Day can be an opportunity for brands to have harmless fun with their customers, but unfortunately, it doesn’t always end well for the business.
Gulp. Facebook is 20! That makes me… feel old!
Facebook is turning 20. What was once a simple social messaging platform has evolved beyond all recognition, yet I can’t help but feel sentimental.
The shape of social media: 2024
Streamline your 2024 social media strategy with insights and predictions from some of the industry’s greatest.
The business of Instagram (2023)
Instagram is a valuable tool that any business should be utilising. Here are some key statistics about the platform to help you get started with your strategy.
7 reasons user-generated content is good for your brand
In a digital world where social media has such a large presence, user-generated content is ripe. Here are seven reasons your brand should be leveraging UGC.
Upcoming changes to sharing external links on X
In Musk’s latest change to the platform, headlines and descriptions will be removed from shared links on X. Here’s what this means for marketers.
7 AI tools for marketers
From copywriting to social media and branding, here are some handy AI tools that can assist various aspects of your marketing task load.