Step away from the vanity metrics.
Influencer marketing, the right way
Forget everything you know about influencer marketing – here’s your strategy for 2025.
What next for social media?
As we head into the new year, what can we expect to see happening in the world of social media marketing?
Fighting content fatigue
Five ways to keep your audience engaged with your content and brand.
Antisocial media vs Bluesky thinking
Why is Bluesky suddenly making waves?
Is there a place for emojis in business communications?
Five times emojis are and aren’t appropriate.
Social media influencer marketing
How to choose the right influencer for your brand.
All is vanity
Social media is a crucial part of a brand’s PR and marketing strategy – but why are so many still treating it as a vanity exercise?
An overview of LinkedIn newsletters
LinkedIn newsletters are great for connecting and engaging with your audience. Here’s a rundown of the latest updates to the LinkedIn newsletter feature.
Using social media as a search engine
New research reveals how different generations use social media as a search engine. How should brands adapt their digital strategies to align with this trend?
The write stuff
How improving your writing skills can enhance marketing communication.
The best and worst of April Fools pranks from brands
April Fools Day can be an opportunity for brands to have harmless fun with their customers, but unfortunately, it doesn’t always end well for the business.