Social media is a crucial part of any marketing strategy, however, it’s vital to track its success. Here are the key social media metrics you should be tracking.
All hail the free speech absolutist?
What will the Muskification of Twitter actually mean? Why is there such a reaction against the spectre of the return of freedom of speech?
Hootsuite’s 2022 Global State of Digital: Key Takeaways
Each year Hootsuite’s Global State of Digital report explores all things digital, social, search, and more. Here are some of the key findings from the report.
The State of Social Media in 2022
How has social media evolved over the past year and what does the future look like? Meltwater’s 2022 State of Social Media report answers exactly that.
My Five #473
Page Experience updates, new Facebook features, Trump’s return to social media, and the beautiful English weather – all in this week’s My Five.
My Five #467
The first My Five of the year feels very much a sign of what’s to come… ‘woke’ filters, more Tiktok, and energy companies screwing us over. Enjoy.
My Five #463
A few confessions to make in this My Five. What has caught Joe’s eye on his digital travels this week?
How to identify and avoid fake influencers
Working with influencers can be beneficial to brands, but how do you know who you are working with? Here is how you can spot a fake influencer.
My Five #455
Social media platforms come up with more ways to get our money, Google mixes up the SERPs and the fuel shortage brings out the best in British humour. All in this week’s My Five.
How to Calculate Engagement Rate
Analysing social media performance can be a tough task for marketers. Here we explain everything you need to know about calculating engagement rate.
My Five #444
A Twitter and sport-heavy My Five this week. But most importantly, there is a (very happy) dog getting a bath from chimpanzee friends.
What digital marketers can learn from England’s Euro 2020 campaign
While football didn’t come home, we can take a lot of positives from the Euros. Here are 4 things digital marketers can learn from England’s Euro 2020.