Competitor Analysis - CRO - Browser Media

How do you conduct competitor analysis?

Competitor Analysis is an important part of the CRO planning process. Libby outlines its main role and the steps involved in conducting it.

Libby Bearman
mobile shopping cart abandonment - feature image - browser media

The mobile shopping cart abandonment problem

The abandonment rate for shopping carts on mobile is much higher than for desktop. Fix it with trust signals, a smooth process, and honesty.

Libby Bearman

Fuel your site redesign with behavioural science

A site redesign should evolve over time using a behavioural science model of testing, observation, and application. Avoid UX disasters using CRO processes.

Libby Bearman

A/B Test Your Content

Your content helps the visitors to your website form an opinion of you, and as such, it’s step one in their journey to conversion – so why aren’t you testing it yet?

Libby Bearman

Why Heat Maps are Smokin’ Hot

Heat maps are useful in conversion rate optimisation, but can be misinterpreted. Mouse-tracking, click, and scroll maps have their merits but present questions not answers.

Libby Bearman

You’re rushing into a/b testing

It’s tempting to rush into a new conversion rate optimisation project, but keep in mind that the goal of a/b testing is to solve usability problems, and not to please the marketing team.

Libby Bearman

Your customer feedback campaign needs work

With proper planning and careful preparation your customer feedback campaign will generate useful and meaningful data that you can use to fuel tests to improve your website’s conversion rate.

Libby Bearman