Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Google checks out the UK

    Google Checkout is launched in the UK. What is in store for the search giant’s payment processing service and what benefits does it offer Adwords customers?

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  • Online retailers increase spend on search marketing

    A look at how online retailers are increasing spend on search engine marketing.

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  • The Movers and Shakers of UK online marketing

    Who are the real movers and shakers in online marketing? Are we all techy geeks or is there more to reveal from the UK digital marketing community?

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  • SEO v. PR

    An interesting look at the future for PR agencies and how they must adapt to the changing face of media.

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  • Google increases its grip on the UK online ad market

    Google continues to dominate UK online ad market. The results of the annual IAB / PwC study.

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  • Kinderstart case against Google is dismissed

    Case against Google is dismissed as judge throws out Kinderstart.com’s arguments.

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  • Google tests new online ad system

    Google announces new pay per action ad model. Is this a signal of a move towards affiliate marketing?

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  • Brand search terms

    Are brand search terms the real key to search engine marketing success or should you focus your SEO / PPC on non branded keywords?

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  • Duplicate content penalties

    Is duplicate content really an issue for websites? Will search engines penalise sites with duplicate content?

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  • Organic v. Paid Search

    An interesting review of the balance between organic and paid search. What balance should you strike?

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  • Piper Jaffray on the future of the search industry

    An interesting report into the future of the search engine industry. What does the future hold for search engine marketing?

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  • The truth about click fraud?

    Google announces figures on the rate of undetected click fraud.

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