Digital Marketing Blog

Yahoo trials Google search ads in its own search results pages, as part of a limited test on Yahoo.com in the US.

Google opens the floodgates on brand bidding. What does this mean for brand owners and brand bidders?

Latest US figures from comScore show that there is no holding back for Google as market share grows even further at the expense of Yahoo! and Microsoft. Paid search, however, shows signs of weakness.

Attributor survey reveals that Google now has control of an estimated 69% of the online advertising market.

Video ads make their debut on Google’s SERPs in the US. Universal search marches on.

New Google search tool proves not to be a hit with website publishers. Use of new search reduces page impressions and therefore ad revenue.

SEMPO’s latest state of the market reports shows that spend on search engine marketing is still growing. As marketeers start to tighten their belts, which advertising medium will be hardest hit?

Google completes the purchase of DoubleClick as all regulatory obstacles are removed.

Google announces that page load speed will be examined as part of the quality score algorithm. Webmasters will now need to think long and hard about cheap, slow hosting.

Gocompare.com go go goes out of top slot for ‘car insurance’. Google clamps down on paid links with penalties for those that are found to be doing so.

Yahoo! announces new programme to allow web publishers to create plug ins to control the information shown on the Yahoo! SERPS.

comScore report into search engine market share in January shows that Google is still way out in the lead. Even if Microsoft does buy Yahoo! there will be a lot of ground to make up.