Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Microsoft unhappy with Google-Yahoo deal

    Microsoft grumble about the Yahoo! / Google deal but acknowledge that they were slow off the blocks in the great search race.

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  • Yahoo signs ad deal with Google

    Yahoo! and Google announce deal that must spell the end of any prospect of a deal with Microsoft. Yahoo CEO Jerry Yang said he expected the deal to be worth around $800m per year for the company.

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  • Google discusses duplicate content

    Google tells us not to worry about scraper sites publishing duplicate versions of our content, but is this really a true reflection of Google’s ability to identify the original content source?

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  • Wikia Search invites user contributions

    Wikia search unveils interesting new features but will it be enough to trouble the likes of Google?

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  • Google’s paid clicks rise

    Google tramples on Yahoo and MSN yet again in latest comScore findings.

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  • US online ad revenues reach £11bn in 2007

    According to the IAB’s full year report, 2007 was another record year for online ad spending, the fourth in a row.

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  • Google planning ads in image search results?

    Google considers ways to earn revenue from image search. Up until now, image search results have been free from any advertising. No doubt Google shareholders will be happy, but will the user experience suffer?

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  • Google’s trademark policy: the possible effects

    What is the impact of the change in Google adwords trademark policy? Hitwise looks at some statistics that suggest many leading retailers are being hit hard by the change in policy.

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  • Google improves image search

    Google enhances image search to improve the accuracy of image search results.

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  • Click fraud down slightly in Q1 2008

    Click Forensics report shows drop in click fraud for Q1 2008.

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  • Search traffic up for retailers

    New report shows how search engines are driving more and more traffic to online retail sites.

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  • Organic search results preferred over PPC ads

    Study shows how web searchers prefer organic results over paid search ads. Fewer searchers go past the first page of SERPS, highlighting the importance of ranking well for your chosen keywords.

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