Digital Marketing Blog

It’s not all Prosecco and power suits. Here are the real signs you work in PR…

Step away from the vanity metrics.

Reddit offers a powerful way to build brand visibility and authority, but only if you’re willing to play by the rules.

Some key insights from reading Google’s May 2025 Search Central blog post.

A court deposition reveals how Google ranks websites in search results.

There are various ways to promote a white paper, including repurposing it as a press release.

A new AI-powered feature is coming to Google Search Ads. Find out what AI Max for Search is ahead of the roll out.

Some lesser known techniques to take advantage of

Is alt text an important consideration for digital marketing?

Why every brand needs a powerful media kit as part of its digital marketing arsenal.

Can AI help you when the inevitable brain fog descends? Content ideation can be challenge, but the right tools will help.

Google is now allowing ads to appear twice within its search engine results, at the top and the bottom of the page, but what is the impact on advertisers?