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Digital Marketing Blog
What is going on in the world of digital marketing? All the latest inbound marketing news.
You can’t afford to ignore mobile shoppers in your marketing strategy
If you aren’t already looking at ways to reach your target audience via mobile devices, now’s the time to do so.
When to go exclusive
Spoiler alert: you won’t find any relationship advice here. But stick around for some solid pros and cons on giving an exclusive to a journalist.
All is vanity
Social media is a crucial part of a brand’s PR and marketing strategy – but why are so many still treating it as a vanity exercise?
An overview of LinkedIn newsletters
LinkedIn newsletters are great for connecting and engaging with your audience. Here’s a rundown of the latest updates to the LinkedIn newsletter feature.
Seasonality and organic traffic
Understanding seasonality in search traffic can help you plan strategically for your business. Here’s how to get to grips with MoM and YoY traffic.
Google Ads introduces even more automation and AI
Google Ads has started introducing ‘Automatically Created Assets’, yet another feature literally nobody asked for. Opt in at your peril.
What’s the big idea?
Brainstorming techniques to get your creative juices flowing and take your marketing campaign to the next level.
Using social media as a search engine
New research reveals how different generations use social media as a search engine. How should brands adapt their digital strategies to align with this trend?
What did we learn from the leaked Google search API documents?
Was the leak the ‘biggest event in SEO history’ or (another) storm in a teacup? What did we learn from the hysteria?
The problem with new vs returning users
Find out why GA4 is likely undercounting your returning visitors, and why there is no ‘ideal’ split between new and reurning users.
What a great audience
Tailoring your content to reach the right people with the right message.