Inbound Marketing Agency Blog

What is Google Consent Mode v2?

If your business is using Google Ads for remarketing to customers in the EEA/UK, you need to update to Google Consent Mode v2. Here’s why.

Why is creativity important in digital marketing?

Tips on helping a brand stand out from its competitors, capturing people’s imaginations and leaving a long-lasting impression.

Is it a dupe, or is it just a scam?

Dupes and knockoffs are rampant, but when does a seemingly good alternative product become a scam, and how can brands stand up against dupe scams?

How to select the right company to collaborate on a PR campaign with

Here are five things to consider before taking the leap.

Gulp. Facebook is 20! That makes me… feel old!

Facebook is turning 20. What was once a simple social messaging platform has evolved beyond all recognition, yet I can’t help but feel sentimental.

Can (or will) AI Replace Copywriters?

Many are worried about how artificial intelligence (AI) is going to decimate ther industry. What does the future look like for copywriters?

Using Google Ads AI to set up new campaigns

Is Google’s AI chatbot any good at helping to set up a new Search ad campaign? I tried the tool in beta to find out.

There’s life in the old blog yet

A blog about blogging and its continued benefits for businesses as an integral part of a digital marketing strategy.

7 skills copywriters can learn from comedians

Spoiler alert: this is not a blog about how to make your writing funny. Sorry.

What will be the main SEO trends in 2024?

What’s on the horizon for SEO in 2024? SEO professionals have shared their insights and predictions to help brands prepare for the coming year.

Digital marketing planning for 2024

When planning for the year ahead, it can be tempting to go bigger and better with your marketing strategy. But should you?

Christmas advertising 2023

The past few weeks have been full of Christmas advertising. Are TV adverts the most effective strategy? And can smaller brands also make a big impact?