Digital Marketing Blog
What’s happening in the world of digital marketing?
The latest news from the world of digital, along with insights, opinions and practical tips.
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Google is quietly changing People Also Ask, and it matters for SEO
People Also Ask now favours AI Overviews over traditional website snippets.
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WTF is Meta Muse, and should digital marketers care about it?
What is Meta Muse? We break down the launch, whether people will actually use it, and what it means for brands.
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GB or United Kingdom? A small but important difference in GA4
Two GA4 reports, one country, two different numbers. Cue the rage.
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AI bots just made things even harder for digital marketers
With over 50% of web traffic now non-human, what does this means for your marketing strategy?
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What have I learned over the past 21 years?
Ignore the hype. Why it is so important to understand, and delight, your customers.
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10 tips for writing better FAQ content for SEO
Better FAQ content starts with better questions. Here’s how to find them, and answer them properly.
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Five important words for creating news for PR and SEO
Five important words for creating news for PR and SEO purposes, when you think you have no news.
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Why measuring AI visibility is (mostly) BS
AI visibility tools promise to show how often your brand appears in LLMs, but can they?
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Is SEO dead (again!)?
How some interviews have left me questioning whether SEO may actually be dead.
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Brand refresh? Here’s everything else that needs to change
While not as much work as a full rebrand, lots of things can end up being overlooked.
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