Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • 6 factors that might affect your search traffic – that aren’t digital

    When analysing search traffic it can be easy to get caught up in all the online factors that might be impacting traffic. We take a look at six non-digital reasons your search traffic might be down.

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  • My Five #446

    It’s a social and search engine heavy My Five this week, with changes to Instagram targeting, a new link spam algorithm update and clarification around redirects.

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  • Blending Google Search Console and Google Analytics Data in Data Studio

    Supercharge your Google Data Studio reports with blended data sources. A simple example to get you on your way.

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  • My Five #445

    In today’s My Five, Clubhouse opens its doors, Twitter tests a new feature, and the Global Emoji Trend Report reveals which emoji to avoid if you’re after some sexy time.

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  • Getting better engagement from your outreach efforts

    Earning coverage and links from authoritative, relevant websites, is obviously a huge part of SEO, but what’s not always clear, is the time, effort and strategy that goes into it. This is partly because of the prevalence of tools that many SEOs use to target websites en masse on behalf of their clients, but done […]

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  • My Five #444

    A Twitter and sport-heavy My Five this week. But most importantly, there is a (very happy) dog getting a bath from chimpanzee friends.

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  • What digital marketers can learn from England’s Euro 2020 campaign

    While football didn’t come home, we can take a lot of positives from the Euros. Here are 4 things digital marketers can learn from England’s Euro 2020.

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  • My Five #443

    Instagram is much more than just photo sharing, the BBC undergoes a major rebrand, questions about the importance of internal links, and could Facebook be about to launch its own town?

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  • Measuring traffic quality : scroll depth analysis

    Scroll depth analysis is not as common as other user engagement metrics, but can be a helpful aid in measuring the quality of content on your website. How do you do it?

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  • My Five #442

    Google treats us to a frenzy of algo updates, we wave goodbye to broad match modifier, and we might need our eyes checked, but it looks like football’s coming home.

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  • Google delays plans to phase out third-party cookies

    AdTech platforms and publishers have welcomed the news, as they now have additional time to get to grips with the new technologies being developed to fill the void.

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  • My Five #441

    A range of new features for Facebook and Instagram, Google reassess its cookie policy and the British public shows its inner child, all in this week’s My Five.

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