Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • How to identify and avoid fake influencers

    Working with influencers can be beneficial to brands, but how do you know who you are working with? Here is how you can spot a fake influencer.

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  • My Five #458

    Lots going on in the world of social media this week, mainly at the expense of the beloved high street? Some balloon shenanigans to round of this week’s My Five.

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  • Google Trends – putting some context around the graphs

    Google Trends is a useful tool that helps you understand what topics are on the rise. We’ve added some extra context to help you truly understand the data.

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  • My Five #457

    More ads on Twitter, a potential rival to Google, Facebook gets spooky, and it all gets a bit heated over some sprinkles – all in this week’s My Five.

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  • Google Ads is shifting toward automation

    Google Ads is shifting toward automation, alleging that it improves campaign performance. But does it?

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  • My Five #456

    In this week’s My Five, we decide if we can be ourselves, Twitter asks if you are up for having a barney, and Mark Zuckerberg has a cry (probably).

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  • Keyword warrants. Justified or another step towards a dystopian nightmare?

    Should we be alarmed at Gov. powers to use keyword search history as evidence in criminal investigations?

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  • My Five #455

    Social media platforms come up with more ways to get our money, Google mixes up the SERPs and the fuel shortage brings out the best in British humour. All in this week’s My Five.

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  • How to optimise videos for YouTube search

    Optimising videos for YouTube shouldn’t be a long and laborious process. Here’s our introduction on how to optimise videos for YouTube search.

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  • My Five #454

    Google’s supporting the travel industry, Apple is taking strides to diagnose mental health, Search Console goes dark, and do we need more emojis? All in this week’s My Five.

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  • 5 sources of free data for your digital PR campaigns

    There are few things that editors and journalists love more than new research, but if your budget won’t stretch, here’s how you can make use of free data.

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  • My Five #453

    Toxic Instagram, bonkers judgement by Time Magazine, LinkedIn espionage, biscuit wars and pigs in boots (not blankets) are all on the menu in this week’s My Five.

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