Digital Marketing Blog

Find out why GA4 is likely undercounting your returning visitors, and why there is no ‘ideal’ split between new and reurning users.

Tailoring your content to reach the right people with the right message.

A company blog is a valuable tool, but regular content is key. Here’s how to pick the best topics for your blog, with some blog post examples.

Google Marketing Live 2024 showcased all the new AI technology heading our way in Google Ads. Read on to discover the highlights.

Google has finally rolled out its AI-powered overview in SERPs, known as Search Generative Experiences (SGE). And it’s not going well.

Good PR strategies can be hard to master. A new report by Cision has revealed what journalists want from PR professionals in 2024.

A dive into the latest announcements for search during the Google I/O developer conference.

Disavowing links has always been a bit controversial. It looks increasingly likely that that you will soon lose the ability to fret over whether to disavow links anyway.

Before you even think about putting your strategy together, here’s a checklist of information to gather first.

How improving your writing skills can enhance marketing communication. 

As AI becomes more and more advanced, there is a new problem emerging. The rise of AI spambots taking over social media.

Best practice for landing pages: what is a landing page and what features contribute to a successful design?