Form tracking with Google Tag Manager and GA4

Using GTM and GA4 to track multiple forms

A walkthrough of several methods to track form submissions in GA4. How can you do it ‘properly’ when the easy option does not work?

Joe Friedlein

Musings on two recent (failed?) rebrands

What do Jaguar and Nottingham Building Society have in common? Both were met with a barrage of criticism for their recent rebrands.

Ali Cort

Fighting content fatigue

Five ways to keep your audience engaged with your content and brand.

Rosey Bowring
Vendee Globe and seo

Why is SEO like the Vendée Globe?

It isn’t just the baffling jargon. A frivolous Friday post exploring the parallels with the world of extreme sailing and SEO.

Joe Friedlein