As the metaverse develops, many big-name brands are utilising the platform for their marketing efforts. Is this the future of digital marketing?
Digital Marketing Blog
What is going on in the world of digital marketing? All the latest inbound marketing news.
What does Google’s helpful content update mean for you?
Google’s helpful content update is currently in the process of being rolled out. We take a look at what it includes and how it might impact you and your clients.
Using AI Copywriting Tools for SEO – Yay or Nay?
Neural networks have become far more advanced. But can they truly replace humans as copywriters, and if so, can AI tools be used for SEO?
Helpful Chrome extensions to assist your email outreach efforts
Three Chrome extensions to find contact details, to assist your marketing outreach efforts.
Performance Max – The next chapter
Performance Max will soon replace Smart Shopping campaigns, so we discuss all you need to know about PMax.
Structured Data – Pros and Cons
Google announces enhancements to editorial product review pages with ‘pros and cons’ markup. Just a shame about the basic features of a cheese knife.
How to reduce your bounce rate in 7 steps
Follow these seven practical steps to reduce bounce rates and encourage users to visit more pages on your site.
What is Google Ads data-driven attribution?
What is the Google Ads data-driven attribution model, how does it work, and should you make the switch?
Is Google Search Console hiding data from you? – Browser Media’s findings
Following on from Ahrefs recent research into Google Search Console hiding data, we analysed whether this has impacted our clients’ sites.
Delving into the world of digital marketing
An introduction to Browser Media’s new Junior Account Executive, with insight from the team regarding their favourite aspects of digital marketing.
What is Mixpanel, and how can it be used by marketing teams?
Mixpanel is not a replacement for Google Analytics, but instead, an additional tool for your analytics arsenal.
Can you take a break from SEO?
Has your site got gremlins in the system and other nasties? We take a look at the dangers of simply stopping your SEO activity.