Inbound Marketing Agency Blog

Pork scratchings and AI

What does Bard mean for SEO and, more importantly, can I confuse the AI bots by talking about pork scratchings in the same breath?

Duplicate content: how worried should you be?

A brief guide to duplicate content in 2023: what causes it, what impact it has, and how close is too close.

How to improve your brand intimacy

Emotions are proven to drive purchasing decisions, so increasing your brand’s intimacy is a beneficial marketing tactic. Here’s how you can improve yours!

Yoast 20.0 is unleashed

Change is not always popular. The new version of Yoast is a *big* change.

Google Optimize is shutting down

Google has announced that it will sunset its free and paid versions of Google Optimize on 30 September 2023.

Why B2B marketers should be investing in LinkedIn

Here we look at the reasons why B2B marketers should be using LinkedIn to get in front of new prospects.

How is Meta trying to protect teens on Facebook and Instagram?

Meta is making some great strides in trying to protect teenagers on its social media platforms. Here we look at what steps it has taken so far.

8 tips for editing content

Good editing is more than just proofreading. Here’s what to bear in mind when reviewing someone else’s content.

Google’s digital marketing trends and predictions for 2023

New year, new marketing strategy. Six Google leaders have shared their predictions for 2023’s digital marketing trends.

Can brands still trust Twitter?

For better or worse, Twitter has changed a lot since Musk became CEO. As a result, brands need to decide whether to pull back from Twitter, or carry on as usual.

5 tips for writing concisely

Being able to get your point across succinctly is essential for capturing and retaining your audience’s attention. Here’s 5 tips:

BeReal: a new contender for social media marketing?

BeReal is a new social media app promoting transparency and authenticity, but is there a place for brands on this up-and-coming platform?