Google Bard ponderings

Pork scratchings and AI

What does Bard mean for SEO and, more importantly, can I confuse the AI bots by talking about pork scratchings in the same breath?

Joe Friedlein

How to improve your brand intimacy

Emotions are proven to drive purchasing decisions, so increasing your brand’s intimacy is a beneficial marketing tactic. Here’s how you can improve yours!

Rosey Bowring
Yoast 20

Yoast 20.0 is unleashed

Change is not always popular. The new version of Yoast is a *big* change.

Joe Friedlein
google optimize sunset

Google Optimize is shutting down

Google has announced that it will sunset its free and paid versions of Google Optimize on 30 September 2023.

Victoria Spall

8 tips for editing content

Good editing is more than just proofreading. Here’s what to bear in mind when reviewing someone else’s content.

Kerry Sheahan

Can brands still trust Twitter?

For better or worse, Twitter has changed a lot since Musk became CEO. As a result, brands need to decide whether to pull back from Twitter, or carry on as usual.

Victoria Spall

5 tips for writing concisely

Being able to get your point across succinctly is essential for capturing and retaining your audience’s attention. Here’s 5 tips:

Kerry Sheahan