Google has shared some guidance to help increase customer trust in your business. Here’s a rundown of the tips, and why customer trust is crucial.
Digital Marketing Blog
What is going on in the world of digital marketing? All the latest inbound marketing news.
Could Meta Threads spell the end of Twitter?
What is Threads, the new social app from Meta? Could it result in the death of Twitter once and for all?
10 ways to make sure your content style guide actually gets used
Copy guidelines don’t have to be painful. Here’s how to put together a document that’s useful and make sure it gets used.
Finding the right marketing agency
A guide to finding the right marketing agency for your business, from the right marketing agency for your business.
AI is going to break the internet – and not in a good way
AI is hyped as being the future of the internet. Here’s why I feel that’s a very, very bad thing.
Tracking multiple forms in GA4 with a lookup table
Lookup tables can make it really easy to to track lots of different forms on your website and pass helpful names to GA4.
What does Apple’s Vision Pro mean for brands?
What is Apple’s Vision Pro, and should brands and marketers be paying attention to its rollout?
Google Merchant Center pilots new CTA
Google is testing a new call-to-action within its free product listings, allowing buyers to start the checkout process on the merchant’s website, with the click of a button. But what does this mean for merchants?
The art of the follow up
I take a look at when to follow up, when not to follow up, and how to make your email feel less like a chase.
2023 Digital News Report
What does the Reuters Institute’s annual report tell us about the relationship between the public, news outlets and social media platforms?
New Reddit Ads products launched
Reddit Ads has launched two new products, that should make their advertising platform a lot more cost-effective for advertisers. Find out what they are here.
Is index bloat a real concern for SEO?
You may have heard of index bloat posing a concern for SEO. Google has spoken out on the issue.