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Digital Marketing Blog
What is going on in the world of digital marketing? All the latest inbound marketing news.
Blog post ideas
A company blog is a valuable tool, but regular content is key. Here’s how to pick the best topics for your blog, with some blog post examples.
Google Marketing Live 2024: The new era of AI
Google Marketing Live 2024 showcased all the new AI technology heading our way in Google Ads. Read on to discover the highlights.
Google rolls out AI in SERPs in the US – and everyone hates it
Google has finally rolled out its AI-powered overview in SERPs, known as Search Generative Experiences (SGE). And it’s not going well.
Good PR strategies – what journalists want in 2024
Good PR strategies can be hard to master. A new report by Cision has revealed what journalists want from PR professionals in 2024.
What’s new at Google I/O 2024?
A dive into the latest announcements for search during the Google I/O developer conference.
Should you use Google’s disavow tool?
Disavowing links has always been a bit controversial. It looks increasingly likely that that you will soon lose the ability to fret over whether to disavow links anyway.
What information do you need for a content strategy?
Before you even think about putting your strategy together, here’s a checklist of information to gather first.
The write stuff
How improving your writing skills can enhance marketing communication.
The battle against social media AI spambots
As AI becomes more and more advanced, there is a new problem emerging. The rise of AI spambots taking over social media.
What is a landing page?
Best practice for landing pages: what is a landing page and what features contribute to a successful design?
Are Google’s days numbered?
Is criticism of Google a flash in the pan or a sign that people are becoming increasingly frustrated with the search giant?