We often face questions about changing a domain name. Whilst there are occasions where it makes sense, you should exercise caution.
Digital Marketing Blog
What is going on in the world of digital marketing? All the latest inbound marketing news.
How long should a blog post be?
Is there an ideal blog post length for SEO? Can word count make your article perform better or worse in search? Let’s explore!
Is the GenAI tool in Google Ads any good?
Do we need generative AI in Google Ads? I tried it out, so you don’t have to.
How to avoid the cringe factor in your writing
Nothing screams GCSE creative writing quite like the overuse of alliteration. Here’s what else to steer clear of.
100% proof
Typos are annoying and can undermine the impact – or accuracy – of an otherwise valuable piece of content. Here are some proofreading tips to keep your writing error-free.
Five heartwarming Olympic marketing campaigns
Five marketing campaigns from Olympic sponsors that will warm the cockles of your heart – all of which put women in the spotlight.
Google U-turns on 3rd party cookie deprecation in Chrome
The stuttering death of 3rd party cookies in Chrome is pushed back (again) as Google announces that the deprecation is on hold.
How to learn digital marketing
Are you looking for a career in digital marketing but don’t have any experience? Here’s how to learn digital marketing, from someone in their first marketing role!
Why you can’t afford to ignore mobile shoppers in your marketing strategy
If you aren’t already looking at ways to reach your target audience via mobile devices, now’s the time to do so.
When to go exclusive
Spoiler alert: you won’t find any relationship advice here. But stick around for some solid pros and cons on giving an exclusive to a journalist.
All is vanity
Social media is a crucial part of a brand’s PR and marketing strategy – but why are so many still treating it as a vanity exercise?
An overview of LinkedIn newsletters
LinkedIn newsletters are great for connecting and engaging with your audience. Here’s a rundown of the latest updates to the LinkedIn newsletter feature.