Digital Marketing Blog

Yahoo! announces new programme to allow web publishers to create plug ins to control the information shown on the Yahoo! SERPS.

comScore report into search engine market share in January shows that Google is still way out in the lead. Even if Microsoft does buy Yahoo! there will be a lot of ground to make up.

Google launches adsense video ads. Beta programme now available to adsense publishers.

Microsoft refuses to increase bid for Yahoo! Bill Gates urges the Yahoo! board to have a long hard look at the offer.

Google’s market share drops for the first time in two years, but it remains the dominant force in US online marketing.

Yahoo! say no to Microsoft offer. Yahoo! decide that the bid from the US giant undervalues the company and reject the approach. What next in the battle against Google?

Click Forensics release new research that indicates a 15% rise in ppc click fraud during 2007. What does this mean for PPC advertisers?

As Yahoo! announces job cuts in the UK, Google launches new and improved mobile search service.

Chinese search engines gather momentum. Baidu.com and Alibaba.com are ranked in the top 10 of the world’s most popular search engines.

More doom and gloom for Yahoo! Disappointing financial performance mirrors search engine usage.

Google launches demographic targeting through adwords. Only show your PPC ads to specific demographic profiles. Too good to be true?

Baidu launches in Japan and hopes to perform as well as it has done its native China. Google and Yahoo! are likely to feel the pinch.