Digital Marketing Blog

Introducing Bing: Microsoft’s “Decision Engine”. A massive improvement on their previous “Live Search”, but will it kill Google?

ComScore’s Ad Metrix is a new ad reporting tool – Account for the total number of display ads viewed online and attribute them to users

Search Engine Marketing and Display Integration Study: A successful PPC campaign should run with display advertising to grow brand awareness

Users can select their own feature rch content on the new customisable Yahoo! homepage. UK users to see BBC updates and Underground Alerts.

Are Yahoo! using search queries to influence which display ads are shown to users? Will this improve display campaign performance metrics?

Happy Birthday, Search Monkey! Next up, structured data and descriptive tags for more informed SERPs, and understanding intent in search.

Bing is coming! Rumour has it that Microsoft’s new search engine will be showcased at D: All Things Digital conference. Will it beat Google?

Google announced an update to its Suggests feature to speed up searches so users can find what they are looking for more quickly and easily

Google reports all search terms resulting in a click on an ad, whatever the search volume. More informed PPC Campaign Managment for all!

Google has recently updated it’s search page and introduced the concept of Search Options – a simple function but a complex design process

Another Google Trademark Policy Update – Trademarks allowed in Ad Copy in USA to allegedly avoid user confusion in search. See what we think

Changes to Google News broaden the range of sources available to increase the ways in which users can experience the news.