The latest news from the world of digital, along with insights, opinions and practical tips.

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Find out all about the new brand and broad settings that will soon be available to all. Also, about what Google is calling its “power-pairing”, when to use it and when not to.
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In yet another genius move, Elon Musk has decided to rebrand Twitter to ‘X’, apparently on a whim. What could possibly go wrong?
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Google has shared some guidance to help increase customer trust in your business. Here’s a rundown of the tips, and why customer trust is crucial.
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What is Threads, the new social app from Meta? Could it result in the death of Twitter once and for all?
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Copy guidelines don’t have to be painful. Here’s how to put together a document that’s useful and make sure it gets used.
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A guide to finding the right marketing agency for your business, from the right marketing agency for your business.
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AI is hyped as being the future of the internet. Here’s why I feel that’s a very, very bad thing.
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Lookup tables can make it really easy to to track lots of different forms on your website and pass helpful names to GA4.
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What is Apple’s Vision Pro, and should brands and marketers be paying attention to its rollout?
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Google is testing a new call-to-action within its free product listings, allowing buyers to start the checkout process on the merchant’s website, with the click of a button. But what does this mean for merchants?
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I take a look at when to follow up, when not to follow up, and how to make your email feel less like a chase.
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