Digital Marketing Blog

Salsify’s latest research looks into the consumer buying journey, highlighting trends for brands to leverage in their 2024 e-commerce strategies.

What is Google’s core update in March 2023 and how does it affect SEO?

How to engage with your audience and grow your brand.

New transparency is coming around Search Partners and the option to exclude placements for Performance Max campaigns.

Are you seeing a lot of ‘Other’ search term data in your Google Ads campaigns? Here’s why, and what (to an extent) you can do about it.

Naturally, the wording of a holding statement is subject to scrutiny so it’s important to get it right. Here are some tips.

OpenAI has announced a new feature for its chatbot: ChatGPT Memory. Here’s everything you need to know about the upcoming changes to the AI.

What is an example of a good press release, what should typically be included (and what shouldn’t)?

I must confess. My last blog post was not actually written by me. It was AI content. Did it work?

If your business is using Google Ads for remarketing to customers in the EEA/UK, you need to update to Google Consent Mode v2. Here’s why.

Tips on helping a brand stand out from its competitors, capturing people’s imaginations and leaving a long-lasting impression.

Dupes and knockoffs are rampant, but when does a seemingly good alternative product become a scam, and how can brands stand up against dupe scams?