Find out how to get ready and ensure your Google Ads Shopping campaigns are the best that they can be, ahead of the festive season.
Digital Marketing Blog
What is going on in the world of digital marketing? All the latest inbound marketing news.
GA4 data and reporting issues
As agencies and in-house marketers prepare to compile monthly reports, GA4 presents them with a number of data and reporting issues. Find out what they are, and what you can do to fix (some) of them.
Upcoming changes to sharing external links on X
In Musk’s latest change to the platform, headlines and descriptions will be removed from shared links on X. Here’s what this means for marketers.
What is ‘interaction to the next paint’ (INP)?
Changes are coming to Core Web Vitals… What is INP and why should you care?
How to improve the performance of Google Display Network campaigns
GDN campaigns can work well, but you may find you’re not getting the results you were hoping for if your campaigns are not well-optimised.
10 factors that impact tone of voice
Tone of voice is so much more than just the vocabulary you use. Here are ten contributing factors.
Google reduces the visibility of two rich results
In a recent update, Google has reduced the visibility of two rich results. Here are some details on the new changes and what you may need to do next.
This Barbie is… absolutely everywhere!
With a $100 million budget, the Barbie marketing campaign was always going to be a big one. Here are some of my highlights from the Barbie movie marketing.
Performance Max campaigns are still far from perfect
Google Ads Performance Max campaigns can work well. But they’re still far from perfect. Here’s why.
Looking for a graduate marketing role?
Are you searching for a digital marketing job in Essex? Get your marketing career off to a flying start by joining our friendly team.
New broad and brand search settings in Google Ads
Find out all about the new brand and broad settings that will soon be available to all. Also, about what Google is calling its “power-pairing”, when to use it and when not to.
Twitter rebrands as X, but why?
In yet another genius move, Elon Musk has decided to rebrand Twitter to ‘X’, apparently on a whim. What could possibly go wrong?