Digital Marketing Blog

Many are worried about how artificial intelligence (AI) is going to decimate ther industry. What does the future look like for copywriters?

Is Google’s AI chatbot any good at helping to set up a new Search ad campaign? I tried the tool in beta to find out.

A blog about blogging and its continued benefits for businesses as an integral part of a digital marketing strategy.

Spoiler alert: this is not a blog about how to make your writing funny. Sorry.

What’s on the horizon for SEO in 2024? SEO professionals have shared their insights and predictions to help brands prepare for the coming year.

When planning for the year ahead, it can be tempting to go bigger and better with your marketing strategy. But should you?

The past few weeks have been full of Christmas advertising. Are TV adverts the most effective strategy? And can smaller brands also make a big impact?

Find out what Pinterest has predicted will be trending in 2024, and how marketers can prepare to leverage it.

A new way to waste time. If you don’t like Where’s Wally, I would strongly advise you to give this a very, very wide berth!

Dark patterns can effectively influence consumer behaviour. Here are some examples of dark patterns and reasons why they can be detrimental to brands.

Identifying when a drop in search demand could be (and when it’s not) behind your decrease in site traffic.

Google doesn’t seem to be able to detect content that has been scraped and then reworked using AI. Or maybe it can, and just doesn’t care. What does this mean for the SEO industry?