Digital Marketing Blog

TikTok could soon be launching a new search ad platform to rival Google and Microsoft. Find out which advertisers should be keen to test them and why.

We’re mere months away from fully transitioning from the Google Analytics we know and love to GA4. So how can you ensure that disruption to reporting is kept to a minimum?

Are you waking up in cold sweats thinking about GA4? Help us understand how to help you.

Whilst it can write a reasonably decent poem about badgers, ChatGPT can’t use up to date information or write with your company’s tone of voice in mind, amongst other things.

Google has revealed two new tools for search campaigns but are they all they’re cracked up to be?

Google has announced that several updates are coming soon – and thankfully, some of them address major issues with Performance Max campaigns.

Getting started in a new industry can be daunting – trust me, I’ve done it! Here are my tips for starting your career in digital marketing.

Why GA4 may actually be the saviour to a problem that you face if you take cookie consent seriously.

Find out how to resolve keyword cannibalisation issues and improve your organic search performance.

Performance Max campaigns allow advertisers to place ads across Google’s network and channels. But are they actually any good?

Having a strong news hook or an article of value isn’t enough on its own – you need a media list in order to increase your chances of coverage.

What does Bard mean for SEO and, more importantly, can I confuse the AI bots by talking about pork scratchings in the same breath?