Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Using LinkedIn Ads data to find prospects

    Want to find out more about your potential customers? LinkedIn Campaign Manager is where it’s at if you want to dig into demographics, and analyse this data to find new prospects.

    |

  • My Five #461

    In today’s My Five, Meta tries to do better, an Instagram scam is revealed, and something fishy happens to a well known angling site.

    |

  • Should you care about page experience?

    What is page experience? Google confirms that desktop page experience is arriving in early 2022. What does it mean and why should you care?

    |

  • My Five #460

    A Google-heavy My Five this week, with a splattering of Twitter & Instagram romance and signs of Christmas.

    |

  • Why it’s important to consider search intent for keyword research

    Understanding search intent takes your content from delivering website traffic, to delivering new business.

    |

  • My Five #459

    The metaverse is coming, teenagers hate Facebook, and Google allows minors to remove their photos from the internet in this week’s My Five.

    |

  • How to identify and avoid fake influencers

    Working with influencers can be beneficial to brands, but how do you know who you are working with? Here is how you can spot a fake influencer.

    |

  • My Five #458

    Lots going on in the world of social media this week, mainly at the expense of the beloved high street? Some balloon shenanigans to round of this week’s My Five.

    |

  • Google Trends – putting some context around the graphs

    Google Trends is a useful tool that helps you understand what topics are on the rise. We’ve added some extra context to help you truly understand the data.

    |

  • My Five #457

    More ads on Twitter, a potential rival to Google, Facebook gets spooky, and it all gets a bit heated over some sprinkles – all in this week’s My Five.

    |

  • Google Ads is shifting toward automation

    Google Ads is shifting toward automation, alleging that it improves campaign performance. But does it?

    |

  • My Five #456

    In this week’s My Five, we decide if we can be ourselves, Twitter asks if you are up for having a barney, and Mark Zuckerberg has a cry (probably).

    |