Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Tried and tested online PR tools

    Need a hand distributing content or finding media opportunities? Check out these tried and tested PR tools for businesses of all sizes and sectors.

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  • My Five #223

    Another My Five round up from the team at Browser Media. Including Valentine’s campaigns to nostalgia marketing, here’s what caught our eye this week.

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  • Social media trends to put into practice in 2017

    Hootsuite’s latest webinar outlined some of the key social media trends of 2017. Here are 5 concepts that really stood out for us.

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  • Marketing for boring industries

    Only boring people get bored. There is no such thing as a boring industry. Some are definitely ‘drier’ than others though and it can be hard to create engaging content. What is the secret to success?

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  • How to excel at content marketing even when budget is tight

    With these top tips, you’ll learn that a shoestring budget needn’t hold you back from launching a successful content marketing campaign.

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  • My Five #222

    This week’s My Five has a lot in common with a lads’ night in. We’re talking Pizza, Budweiser, Super Bowl, and more.

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  • The new AdWords interface is coming!

    Google has been talking about it for the last year and it’s soon to hit our desktops, but will the new interface really be so much better than the one PPC managers have become so accustomed to?

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  • Super Bowl ads inspiration – without the big budgets

    If the marketing budget won’t stretch to a few million quid, your business can still explore using video and influencers, but on a smaller scale.

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  • My Five #221

    It’s double trouble for Beyoncé, a look at utter brilliance on Twitter as well as the tennis court and HE is back. Even Kim Jong-un makes an appearance – it must be My Five time.

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  • 3 tips for marketing to short attention spans

    Is it possible to boost audience engagement on your content when you’re up against dwindling attention spans? Read these top tips to find out.

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  • 5 mistakes you have to stop making when split testing

    Whether you’re a Conversion Rate Optimisation newbie, or you’re seasoned in CRO, here are five common mistakes you need to avoid for successful split testing.

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  • IKEA puts SEO at the Centre of its Latest Marketing Campaign

    IKEA Sweden put SEO centrestage by renaming a number of products after the country’s most commonly Googled queries for relationship advice. But is this a good tactic?

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