Digital Marketing Blog

Updating, optimising or reformatting your content for a different goal, audience or channel can extend the life of your copy, as well as help underperforming content shine.

When Google introduced ‘keyword close variants’, it caused havoc with ads showing for irrelevant searches. Find out how to fix it.

A recent piece of research from Ahrefs has highlighted the fact that Google Search Console could be hiding some of your site’s keyword data.

It’s not long until we will no longer be able to edit or create expanded text ads. Find out all you need to know before they disappear for good.

An interview is a two way exchange and should be fun. What does it take to impress at an interview at a marketing agency?

As conversions are such an integral part of digital marketing, we explain what you really need to know.

It can be easy to publish duplicate content and create SEO issues. How does the use of a canonical tag help overcome these traps?

For the fourth year in a row, we’ve headed back to Buzzsumo to look at the top 100 digital marketing influencers for 2022.

Your sales team have a close relationship with your target audience, understanding what they truly care about. These insights should be shaping your content.

Here we explain what the Facebook Ads learning phase is, why it is important and how to get your ads out of it.

There is loads going on at Google at the moment, as announced at the latest Google Marketing Live. Discover the highlights right here.

We take a look at Cision’s 2022 Global State of the Media Report to see how PR professionals and journalists can collaborate more easily