Digital Marketing Blog

In a digital world where social media has such a large presence, user-generated content is ripe. Here are seven reasons your brand should be leveraging UGC.

Don’t optimise for keywords you’re never going to rank for.

Find out how to get ready and ensure your Google Ads Shopping campaigns are the best that they can be, ahead of the festive season.

As agencies and in-house marketers prepare to compile monthly reports, GA4 presents them with a number of data and reporting issues. Find out what they are, and what you can do to fix (some) of them.

In Musk’s latest change to the platform, headlines and descriptions will be removed from shared links on X. Here’s what this means for marketers.

Changes are coming to Core Web Vitals… What is INP and why should you care?

GDN campaigns can work well, but you may find you’re not getting the results you were hoping for if your campaigns are not well-optimised. 

Tone of voice is so much more than just the vocabulary you use. Here are ten contributing factors.

In a recent update, Google has reduced the visibility of two rich results. Here are some details on the new changes and what you may need to do next.

With a $100 million budget, the Barbie marketing campaign was always going to be a big one. Here are some of my highlights from the Barbie movie marketing.

Google Ads Performance Max campaigns can work well. But they’re still far from perfect. Here’s why.

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