Digital Marketing Blog

Google has revealed two new tools for search campaigns but are they all they’re cracked up to be?

Google has announced that several updates are coming soon – and thankfully, some of them address major issues with Performance Max campaigns.

Getting started in a new industry can be daunting – trust me, I’ve done it! Here are my tips for starting your career in digital marketing.

Why GA4 may actually be the saviour to a problem that you face if you take cookie consent seriously.

Find out how to resolve keyword cannibalisation issues and improve your organic search performance.

Performance Max campaigns allow advertisers to place ads across Google’s network and channels. But are they actually any good?

Having a strong news hook or an article of value isn’t enough on its own – you need a media list in order to increase your chances of coverage.

What does Bard mean for SEO and, more importantly, can I confuse the AI bots by talking about pork scratchings in the same breath?

A brief guide to duplicate content in 2023: what causes it, what impact it has, and how close is too close.

Emotions are proven to drive purchasing decisions, so increasing your brand’s intimacy is a beneficial marketing tactic. Here’s how you can improve yours!

Change is not always popular. The new version of Yoast is a *big* change.

Google has announced that it will sunset its free and paid versions of Google Optimize on 30 September 2023.