Click Forensics report shows drop in click fraud for Q1 2008.
Digital Marketing Blog
What is going on in the world of digital marketing? All the latest inbound marketing news.
Search traffic up for retailers
New report shows how search engines are driving more and more traffic to online retail sites.
Organic search results preferred over PPC ads
Study shows how web searchers prefer organic results over paid search ads. Fewer searchers go past the first page of SERPS, highlighting the importance of ranking well for your chosen keywords.
Everything you need to know about search engine marketing
All you ever needed to know about search engine marketing delivered in a truly memorable style. An experience you don’t want to miss.
Yahoo trials Google search ads
Yahoo trials Google search ads in its own search results pages, as part of a limited test on Yahoo.com in the US.
Google introduces new AdWords trademark policy
Google opens the floodgates on brand bidding. What does this mean for brand owners and brand bidders?
Google search share up, paid clicks decrease
Latest US figures from comScore show that there is no holding back for Google as market share grows even further at the expense of Yahoo! and Microsoft. Paid search, however, shows signs of weakness.
DoubleClick deal means Google controls 69% of the online ad market
Attributor survey reveals that Google now has control of an estimated 69% of the online advertising market.
Google begins use of video ads in search results
Video ads make their debut on Google’s SERPs in the US. Universal search marches on.
Website owners unhappy about new Google search tool
New Google search tool proves not to be a hit with website publishers. Use of new search reduces page impressions and therefore ad revenue.
Search marketing spend continues to grow – SEMPO
SEMPO’s latest state of the market reports shows that spend on search engine marketing is still growing. As marketeers start to tighten their belts, which advertising medium will be hardest hit?
Google finally completes DoubleClick deal
Google completes the purchase of DoubleClick as all regulatory obstacles are removed.