Google’s market share drops for the first time in two years, but it remains the dominant force in US online marketing.
Digital Marketing Blog
What is going on in the world of digital marketing? All the latest inbound marketing news.
Yahoo set to reject Microsoft offer
Yahoo! say no to Microsoft offer. Yahoo! decide that the bid from the US giant undervalues the company and reject the approach. What next in the battle against Google?
Click fraud rises by 15% in 2007
Click Forensics release new research that indicates a 15% rise in ppc click fraud during 2007. What does this mean for PPC advertisers?
Google launches new UK mobile search service
As Yahoo! announces job cuts in the UK, Google launches new and improved mobile search service.
Chinese search engines growing in popularity
Chinese search engines gather momentum. Baidu.com and Alibaba.com are ranked in the top 10 of the world’s most popular search engines.
Yahoo announces fall in profits
More doom and gloom for Yahoo! Disappointing financial performance mirrors search engine usage.
Demographic targeting with PPC ads
Google launches demographic targeting through adwords. Only show your PPC ads to specific demographic profiles. Too good to be true?
Chinese search engine launches in Japan
Baidu launches in Japan and hopes to perform as well as it has done its native China. Google and Yahoo! are likely to feel the pinch.
Yahoo using del.icio.us for search results
As Yahoo sees market share slip further, it introduces del.icio.us results to its SERPs. Will this improve the quality of the results and help boost the search engine’s market share?
Google is ‘white bread for the mind’
Is Google to blame for the softening of our brains? Do search engines prevent us from being able to form our own opinions and beliefs? A look into the effect that the internet is having on our students.
Survey reveals role of search engines in travel purchases
Study from Google / comScore reveals that only 10% of first visits to travel websites result in sale. 38% of sales take place four weeks after the initial visit. Search engines are being used in more sophisticated ways to find travel related web content.
Open-source search engine launches
Wikia search launches in alpha to a rapturous lack of applause. Only time will tell if the human edited search results will help improve the quality of the search results, but Google can rest easy for the immediate future.