Digital Marketing Blog

Move aside Discovery ads, hello Demand Gen. Learn all you need to know about this new campaign type, the key dates to upgrade and much more.

Flexibility, control over your environment, and a variety of work, can all make marketing a viable career option for people living with migraine.

DA seems to upset some people. If you think of it as a barometer rather than thermometer, your rage will subside.

Were you as puzzled as I was when GA4 started showing duplicate events with a number 2 appended to them? Here’s how to fix it.

What’s changed and should you care?

In a digital world where social media has such a large presence, user-generated content is ripe. Here are seven reasons your brand should be leveraging UGC.

Don’t optimise for keywords you’re never going to rank for.

Find out how to get ready and ensure your Google Ads Shopping campaigns are the best that they can be, ahead of the festive season.

As agencies and in-house marketers prepare to compile monthly reports, GA4 presents them with a number of data and reporting issues. Find out what they are, and what you can do to fix (some) of them.

In Musk’s latest change to the platform, headlines and descriptions will be removed from shared links on X. Here’s what this means for marketers.

Changes are coming to Core Web Vitals… What is INP and why should you care?

GDN campaigns can work well, but you may find you’re not getting the results you were hoping for if your campaigns are not well-optimised.