Digital Marketing Blog

The Federal Trade Commission approves the Google acquisition of DoubleClick in the US. Approval is still required in the EU, but does this decision clear the way for the search engine giant to continue its march towards total domination of online marketing?

Google reveals a little more about how it uses human review panels to assess the quality of its search results. Not new news as such but some interest comments from Google’s Director of Research, Peter Norvig

Google introduces the knol – a unit of knowledge – and launches challenge to wikipedia. Google the content indexer becomes Google the content provider.

ClickForensics research shows that ppc click fraud rates hit 16.2% in Q3 in 2007. What does this mean for the industry and why are the rates so high?

What is next for Google? Will it dominate offline as well as online advertising?

Google removes approximately 40,000 malware sites from its search results. Good news for the average web user.

Google tests voting in Google Labs. How will this impact on search engine rankings in the future?

Are you feeling lucky punk? Google takes the hit with its random lottery button.

Google increases its market share in the US. As the search engine giant increases its grip on search engine marketing, what can Yahoo, MSN and the remaining competition do?

An interesting survey finds that business in the UK are reluctant to invest in search engine marketing, despite the fact that 76% of those that do see positive results on sales.

As Google Analytics celebrates its second birthday, Google’s European Head of Web Analytics Brian Clifton answers questions and looks at the future of web analytics.

How to build an enormous amount of links in a couple of days. The real secret to link building for online retailers. Buy an Xbox 360 package deal for just £33.