Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Traffic to e-commerce sites from Google increases

    Google increases dominance in the US. How Google is driving the lions share of traffic to e-commerce sites.

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  • Ask upgrades its search engine

    Ask.com unveils Ask3D. Like Google Universal, the new search engine shows search results from different media types on one single interface.

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  • Mahalo – a human edited search engine

    Mahalo launches human edited search engine. Do you want search results that are free from aggregator sites and spam? Mahalo provides an interesting alternative.

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  • Google / DoubleClick deal under scrutiny

    Google / DoubleClick deal is put under scrutiny and will be investigated by the US Federal Trade Commission.

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  • Uk launch of Panama PPC platform

    Yesterday, we attended a private demo of Yahoo!’s new Panama PPC platform. Hosted by Richard Firminger, Regional Sales Director Northern Europe for Yahoo! Search Marketing, the session did not actually involve a demo of the live system, but provided a useful insight of the new PPC system. The new platform has been in development for some time and has been eagerly anticipated by PPC advertisers. The current platform used by Yahoo! is extremely clunky, but was never truly designed to be used as it is today. Panama has been redeveloped from the ground up to offer a scaleable platform that…

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  • Search accounts for 40% of US online ad revenue

    The Interactive Advertising Bureau (IAB) releases the 2006 Internet Advertising Revenue report.

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  • Google introduces Universal Search

    Google introduces universal search. What will this mean for the SERPs pages?

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  • Google Checkout Uptake

    How has the UK Google Checkout launch gone? Will Google Checkout match Paypal?

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  • Google Analytics gets an upgrade

    Google analytics is updated – a new supercharged google analytics is unveiled.

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  • Rumours of Yahoo / Microsoft merger talks

    Rumours of a Microsoft & Yahoo! merger. Are the forces about to combine to take on Google?

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  • Google AdWords links hijacked

    Google admits to problems with adwords being hijacked by sites trying to instal malware.

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  • Yahoo buys online ad exchange

    Yahoo! buys Right Media in a deal worth £340m.

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