My Five: Five things worth sharing from the last week (or so), brought to you by a different member of the Browser Media team every Friday.
This week’s My Five is by Ashleigh.
1. A quarter of brands are still using Twitter as a broadcast only tool
A new report out by Brandwatch shows that 25% of brands are still only using Twitter to broadcast to their followers rather than engaging with them.
The study consisted of 253 brands and showed that the percentage of brands now using Twitter has risen considerably since 2011. In 2013 97.6% of the brands tweeted, compared to 90% in 2012 and just 62% in 2011.
69% of the brands in the study used Twitter to both engage with their followers and also broadcast news and just 3% used it for engagement only.
2. New updates to AdWords Editor
A new version of AdWords Editor, version 10.2, is now out that allows advertisers to manage their upgraded sitelinks within AdWords Editor.
Within the new AdWords Editor 10.2, advertisers can:
- View and manage sitelinks and settings, such as changing device preference. This can be done within the new “Sitelinks (upgraded)” tab.
- Add, edit, or delete sitelinks at the campaign or ad group level.
- Copy and paste upgraded sitelinks between campaigns or ad groups.
- Include upgraded sitelinks in imports and exports.
3. The grumpy cat has been at it again…
The grumpy cat appeared on the Today morning show in Australia recently, being interviewed about her new book.
Needless to say she was not impressed and gave the Anchor a case of the giggles. To be fair, it is hard to keep a straight face when looking at her solemn expression. Cheer up cat…
4. Google Street View goes under water
Google Street View can now not only be used to look at areas of the Earth on dry land, but also now view the depths of the world’s oceans from the comfort of your own home.
This pretty cool initiative by Google has not only be done so that we can see the pretty fishes and turtles swimming around beneath the sea, but also to raise awareness of the affect climate change, pollution and overfishing is having on the coral reefs.
5. What do you think of the latest Coca Cola ad? Slightly controversial…
Coca cola’s new ad campaign is aimed to promote healthy living and movement. It’s a cute video, but rather a strange angle for them to take…
What do you think?