twitter rebrand x

Twitter rebrands as X, but why?

In yet another genius move, Elon Musk has decided to rebrand Twitter to ‘X’, apparently on a whim. What could possibly go wrong?

Victoria Spall

Search ads on TikTok set to rival Google

TikTok could soon be launching a new search ad platform to rival Google and Microsoft. Find out which advertisers should be keen to test them and why.

Ashleigh Davison

Can brands still trust Twitter?

For better or worse, Twitter has changed a lot since Musk became CEO. As a result, brands need to decide whether to pull back from Twitter, or carry on as usual.

Victoria Spall
Free Twitter

All hail the free speech absolutist?

What will the Muskification of Twitter actually mean? Why is there such a reaction against the spectre of the return of freedom of speech?

Joe Friedlein