The frenzied race over AI continues with Meta announcing new AI experiences across its apps and devices, from an AI assistant to 28 unique chatbots.
Twitter rebrands as X, but why?
In yet another genius move, Elon Musk has decided to rebrand Twitter to ‘X’, apparently on a whim. What could possibly go wrong?
Could Meta Threads spell the end of Twitter?
What is Threads, the new social app from Meta? Could it result in the death of Twitter once and for all?
Search ads on TikTok set to rival Google
TikTok could soon be launching a new search ad platform to rival Google and Microsoft. Find out which advertisers should be keen to test them and why.
Why B2B marketers should be investing in LinkedIn
Here we look at the reasons why B2B marketers should be using LinkedIn to get in front of new prospects.
How is Meta trying to protect teens on Facebook and Instagram?
Meta is making some great strides in trying to protect teenagers on its social media platforms. Here we look at what steps it has taken so far.
Can brands still trust Twitter?
For better or worse, Twitter has changed a lot since Musk became CEO. As a result, brands need to decide whether to pull back from Twitter, or carry on as usual.
Are influencer endorsements really worth it for brands?
Will your brand be investing more or less in influencer marketing in the next 12 months?
Key social media metrics you should be tracking in 2022
Social media is a crucial part of any marketing strategy, however, it’s vital to track its success. Here are the key social media metrics you should be tracking.
Top 100 Digital Marketing Influencers According to Buzzsumo – 2022 Edition
For the fourth year in a row, we’ve headed back to Buzzsumo to look at the top 100 digital marketing influencers for 2022.
What is the Facebook Ads learning phase?
Here we explain what the Facebook Ads learning phase is, why it is important and how to get your ads out of it.
All hail the free speech absolutist?
What will the Muskification of Twitter actually mean? Why is there such a reaction against the spectre of the return of freedom of speech?