Forget everything you know about influencer marketing – here’s your strategy for 2025.
Social media platforms are getting worse
More AI, fewer policies to protect users. More hate speech, less accountability. Is it just me, or are social media platforms getting worse?
How to start a career in digital marketing
Some thoughts on what you can do if you are interested in a career in digital marketing.
What next for social media?
As we head into the new year, what can we expect to see happening in the world of social media marketing?
Our marketing highlights of 2024
Get ready for Browser Media Wrapped 2024….
Fighting content fatigue
Five ways to keep your audience engaged with your content and brand.
Antisocial media vs Bluesky thinking
Why is Bluesky suddenly making waves?
Is the “Professional” Network now nothing more than a cringe-fest?
Has LinkedIn completely lost its way? A bit of a character assassination of LinkedIn today, but one that may resonate with many old timers like me.
What skills does the modern marketer require?
What does it take to be a successful marketer in 2024 and beyond? A reflection on the skills that I believe you need to have in your tool box to excel in marketing.
Social media influencer marketing
How to choose the right influencer for your brand.
All is vanity
Social media is a crucial part of a brand’s PR and marketing strategy – but why are so many still treating it as a vanity exercise?
An overview of LinkedIn newsletters
LinkedIn newsletters are great for connecting and engaging with your audience. Here’s a rundown of the latest updates to the LinkedIn newsletter feature.