What is influencer marketing? Let’s look at the basics of social media influencer marketing, and how to choose the right influencer for your brand.
All is vanity
Social media is a crucial part of a brand’s PR and marketing strategy – but why are so many still treating it as a vanity exercise?
An overview of LinkedIn newsletters
LinkedIn newsletters are great for connecting and engaging with your audience. Here’s a rundown of the latest updates to the LinkedIn newsletter feature.
Using social media as a search engine
New research reveals how different generations use social media as a search engine. How should brands adapt their digital strategies to align with this trend?
The battle against social media AI spambots
As AI becomes more and more advanced, there is a new problem emerging. The rise of AI spambots taking over social media.
Is it a dupe, or is it just a scam?
Dupes and knockoffs are rampant, but when does a seemingly good alternative product become a scam, and how can brands stand up against dupe scams?
Pinterest Predicts – The 2024 trends marketers need to know
Find out what Pinterest has predicted will be trending in 2024, and how marketers can prepare to leverage it.
The shape of social media: 2024
Streamline your 2024 social media strategy with insights and predictions from some of the industry’s greatest.
The business of Instagram (2023)
Instagram is a valuable tool that any business should be utilising. Here are some key statistics about the platform to help you get started with your strategy.
Meta joins the AI race with new persona chatbots
The frenzied race over AI continues with Meta announcing new AI experiences across its apps and devices, from an AI assistant to 28 unique chatbots.
Twitter rebrands as X, but why?
In yet another genius move, Elon Musk has decided to rebrand Twitter to ‘X’, apparently on a whim. What could possibly go wrong?
Could Meta Threads spell the end of Twitter?
What is Threads, the new social app from Meta? Could it result in the death of Twitter once and for all?