Social Media - Inbound Marketing Agency Blog

Meta joins the AI race with new persona chatbots

The frenzied race over AI continues with Meta announcing new AI experiences across its apps and devices, from an AI assistant to 28 unique chatbots.

Twitter rebrands as X, but why?

In yet another genius move, Elon Musk has decided to rebrand Twitter to ‘X’, apparently on a whim. What could possibly go wrong?

Could Meta Threads spell the end of Twitter?

What is Threads, the new social app from Meta? Could it result in the death of Twitter once and for all?

Search ads on TikTok set to rival Google

TikTok could soon be launching a new search ad platform to rival Google and Microsoft. Find out which advertisers should be keen to test them and why.

Why B2B marketers should be investing in LinkedIn

Here we look at the reasons why B2B marketers should be using LinkedIn to get in front of new prospects.

How is Meta trying to protect teens on Facebook and Instagram?

Meta is making some great strides in trying to protect teenagers on its social media platforms. Here we look at what steps it has taken so far.

Can brands still trust Twitter?

For better or worse, Twitter has changed a lot since Musk became CEO. As a result, brands need to decide whether to pull back from Twitter, or carry on as usual.

Are influencer endorsements really worth it for brands?

Will your brand be investing more or less in influencer marketing in the next 12 months?

Key social media metrics you should be tracking in 2022

Social media is a crucial part of any marketing strategy, however, it’s vital to track its success. Here are the key social media metrics you should be tracking.