Pinterest is the 14th most popular social media network in the world, but who uses it, and which brands should be investing time and money into it? Here’s my guide to all things Pinterest.
Performance Max will soon replace Smart Shopping campaigns, so we discuss all you need to know about PMax.
What is the Google Ads data-driven attribution model, how does it work, and should you make the switch?
It has been announced that Microsoft and Netflix are joining forces. Here we discuss what that means for both Netflix and Microsoft users.
To bid on brand terms or not to bid, that is the question. Here we explore both sides of the paid search debate.
When Google introduced ‘keyword close variants’, it caused havoc with ads showing for irrelevant searches. Find out how to fix it.
It’s not long until we will no longer be able to edit or create expanded text ads. Find out all you need to know before they disappear for good.
As conversions are such an integral part of digital marketing, we explain what you really need to know.
Here we explain what the Facebook Ads learning phase is, why it is important and how to get your ads out of it.
There is loads going on at Google at the moment, as announced at the latest Google Marketing Live. Discover the highlights right here.
An overview of the new Google tool launching soon, named My Ad Center. A privacy tool that gives searchers more control over the ads that they see.
Google Ads Customer Match lists will automatically be used in Smart Bidding and Optimised Targeting soon. Find out all you need to know about this latest update here.