Twitter/X has announced that it plans to outsource some of its ad space to the Google Display Network (GDN). Should advertisers be excited about this?
Category: Paid Search (PPC)
Demand Gen: The next generation of Discovery ad
Move aside Discovery ads, hello Demand Gen. Learn all you need to know about this new campaign type, the key dates to upgrade and much more.
Getting holiday season ready with Google Ads
Find out how to get ready and ensure your Google Ads Shopping campaigns are the best that they can be, ahead of the festive season.
How to improve the performance of Google Display Network campaigns
GDN campaigns can work well, but you may find you’re not getting the results you were hoping for if your campaigns are not well-optimised.
Performance Max campaigns are still far from perfect
Google Ads Performance Max campaigns can work well. But they’re still far from perfect. Here’s why.
New broad and brand search settings in Google Ads
Find out all about the new brand and broad settings that will soon be available to all. Also, about what Google is calling its “power-pairing”, when to use it and when not to.
Google Merchant Center pilots new CTA
Google is testing a new call-to-action within its free product listings, allowing buyers to start the checkout process on the merchant’s website, with the click of a button. But what does this mean for merchants?
New Reddit Ads products launched
Reddit Ads has launched two new products, that should make their advertising platform a lot more cost-effective for advertisers. Find out what they are here.
Look out for Google Merchant Center Next
Changes are coming to Google Merchant Center, in the form of Google Merchant Center Next. Check out all you need to know about the new product right here.
AI features coming to Google Ads in 2023
This week, at Google Marketing Live, some of the new AI-powered features that will soon be available in Google Ads were unveiled.
Google Ads Discovery Campaigns
Find out all you need to know about Google Ads Discovery campaigns, including what they are, how to set them up and information on the latest features.
Google Ads to introduce generative AI to campaigns
Google is set to offer advertisers AI tools to ‘remix’ content in their ad campaigns. Should you be worried?