Paid Search (PPC) - Inbound Marketing Agency Blog

Google Ads is shifting toward automation, but is it right for your campaign?

Google Ads is shifting toward automation, alleging that it improves campaign performance. But does it?

Broad match modified keywords in Google Ads are gone

It’s no longer possible to add new Broad Match Modified keywords to Google Ads accounts. So what are our options?

Blending Google Search Console and Google Analytics Data in Data Studio

Supercharge your Google Data Studio reports with blended data sources. A simple example to get you on your way.

Google delays plans to phase out third-party cookies

AdTech platforms and publishers have welcomed the news, as they now have additional time to get to grips with the new technologies being developed to fill the void.

My Five #429

Big Brother is watching you. So is Henry the hoover. A collection of titbits from my digital travels this week. It is MyFive time.

How to use LinkedIn Ads for Account Based Marketing (ABM)

For B2B marketers, LinkedIn Ads is a great way to find and nurture leads through account based marketing (ABM).

Is this the end of targeted digital advertising?

Does the death of 3rd party cookies spell the death of online advertising as we know it?

Google Shopping listings will soon be free in the UK

Are you ready to take advantage of Google’s free shopping listings? Here are some steps to take to make sure you are…

Google is now hiding more search query data

Google has loosened its match type definitions and is now sharing less data in its search term reports, plus text ads could be a thing of the past. Read all about it here.

My Five #402

To lick or not to lick (one’s fingers)?, SEO sexism, big moves for the search giants and the patter of tiny gorilla feet. It is MyFive time.

Create quick and simple, free videos with YouTube Video Builder

Are you looking for a free tool to create some short video ads? Then look no further as YouTube Video Builder is here.

My Five #394

Fascinating stats about online behaviour and the impact of coronavirus on global advertising, trouble for Facebook, Bing guidelines and a bear cub that raided the cookie jar.