Fed up of not knowing where your Performance Max ads are showing? Learn how to find and exclude placements to better optimise your Google Performance Max campaigns.
Latest Performance Max updates you may have missed (but need to know about)
A roundup of the latest Performance Max updates, along with links to the full details so you can dive deeper into each one.
10 things your digital marketing agency should be asking you before you sign
Sometimes the answers lie within the questions themselves….
How to start a career in digital marketing
Some thoughts on what you can do if you are interested in a career in digital marketing.
Our marketing highlights of 2024
Get ready for Browser Media Wrapped 2024….
What skills does the modern marketer require?
What does it take to be a successful marketer in 2024 and beyond? A reflection on the skills that I believe you need to have in your tool box to excel in marketing.
Is the GenAI tool in Google Ads any good?
Do we need generative AI in Google Ads? I tried it out, so you don’t have to.
You can’t afford to ignore mobile shoppers in your marketing strategy
If you aren’t already looking at ways to reach your target audience via mobile devices, now’s the time to do so.
Google Ads introduces even more automation and AI
Google Ads has started introducing ‘Automatically Created Assets’, yet another feature literally nobody asked for. Opt in at your peril.
Google Marketing Live 2024: The new era of AI
Google Marketing Live 2024 showcased all the new AI technology heading our way in Google Ads. Read on to discover the highlights.
Top Search Ads – What does that mean today?
Due to ad placements becoming more dynamic, top ads might not appear at the ‘top’ of SERPs so Google has changed the definition. Read on to find out what it all means.
Advantage+ Shopping campaign updates coming to Meta in 2024
Advertisers need to watch out for Meta’s Advantage+ Shopping updates, to ensure they are utilising all its assets and keeping up with the competition.