Search ads can now appear twice on a SERP

Google is now allowing ads to appear twice within its search engine results, at the top and the bottom of the page, but what is the impact on advertisers?

Ashleigh Davison

Is Google Ads keyword targeting dead?

‘Exact match’ hasn’t meant ‘exact’ for a while now. But Google Ads is really winding me up by showing ads for completely irrelevent search terms.

Victoria Spall
Modern marketing skills

What skills does the modern marketer require?

What does it take to be a successful marketer in 2024 and beyond? A reflection on the skills that I believe you need to have in your tool box to excel in marketing.

Joe Friedlein