We take a look at some of the features that have been removed from the new Google Ads Editor, and one extremely annoying design fault that has sadly remained.
Category: Paid Search (PPC)
How to set up LinkedIn objective-based ads
Following a lengthy beta-testing phase, all objectives are now available in LinkedIn Ads. So, which objective should you choose to get the best results?
What does a well-optimised recruitment page look like?
Your company’s on the hunt for new talent. You’ve got the career site, you’ve explored the job boards, and now you’re running some PPC ads too. But what more can you do?
Google’s new local campaigns
We take a look at Google’s new ‘local campaign’ feature, how it works, and whether it’s right for your business.
Google Marketing Live: Big changes coming to Google Ads
Hoo boy. Changes are coming thick and fast to Google Ads. Check out our highlights from Google Marketing Live 2019.
How to measure the success of your GDN campaigns
We explore some of the useful stats available within Google Ads when examining the performance of display campaigns.
Email Marketing vs. Social Media vs. Paid Advertising: An In-Depth Comparison
Guest writer, Jericho Gonzales, explores the pros and cons each of these digital marketing channels has to offer.
Changes to the Google Display Network for 2019
We take a look at how recent changes and feature updates within Google’s Display Network could enhance our 2019 digital marketing strategies.
Google introduces four new position metrics to Google Ads
We take a look at the four new metrics introduced by Google to provide better indications of where your ads appear on SERPs.
Google Ads (and other PPC) updates – August, September & October 2018
It’s cold and dark – but don’t be sad – because it’s also time for another bi-monthly (ish) PPC update. Grab yourself a nice cuppa and brace yourself for some exciting news from the world of paid search.
Google turns 20!
To celebrate the world’s favourite search engine turning 20 today, we take a look at its journey so far…
Misuse of Google Ads
With a little help from a podcast called Reply All, we take a look at how scammers and bad sites have misused Google Ads to gain the advantage.