Google has loosened its match type definitions and is now sharing less data in its search term reports, plus text ads could be a thing of the past. Read all about it here.
Category: Paid Search (PPC)
My Five #402
To lick or not to lick (one’s fingers)?, SEO sexism, big moves for the search giants and the patter of tiny gorilla feet. It is MyFive time.
Create quick and simple, free videos with YouTube Video Builder
Are you looking for a free tool to create some short video ads? Then look no further as YouTube Video Builder is here.
My Five #394
Fascinating stats about online behaviour and the impact of coronavirus on global advertising, trouble for Facebook, Bing guidelines and a bear cub that raided the cookie jar.
Straight from the horse’s mouth
A follow up to my previous lockdown ‘vlog’. Where are we now and what have we learned about our working lives during lockdown?
Google announces two new ad features but are they any good?
Google has announced a couple of new features in Google Ads but are they actually useful? Read my thoughts on the new keyword research refinement tool and conversion explanations.
Setting up LinkedIn Conversation Ads
Ooh, LinkedIn has launched ‘Conversation Ads’. But what the heck are they, and how do you go about using them?
The three latest updates to Google Shopping and Hotel Ads
Free Google shopping listings, a new “curbside pickup” feature and new bidding strategy for Hotel ads. Find out all about these new updates here.
How to promote an app or game with paid ads
Have you got an app or game to promote and don’t know where to start? Here we look at the best platforms for paid app campaigns to drive more downloads and in-app actions for your app
Online advertising: which pay-per-click platform(s) should your business be using and how?
Google, Bing, Facebook, Instagram, Twitter and LinkedIn: where should you be investing your online marketing spend in 2020 and beyond?
The end of third party tracking cookies
As of 4 February 2020, Chrome users will be given more control over third-party cookies, allowing them to opt out more easily. Find out what this means for advertisers.
Project fees vs retainer. Which is best? A digital agency’s perspective.
What is the ‘best’ pricing model to adopt when engaging a marketing agency? A consideration of why we support the retainer if you wish to deliver long term results.