Do we need generative AI in Google Ads? I tried it out, so you don’t have to.
Why you can’t afford to ignore mobile shoppers in your marketing strategy
If you aren’t already looking at ways to reach your target audience via mobile devices, now’s the time to do so.
Google Ads introduces even more automation and AI – whether you like it or not
Google Ads has started introducing ‘Automatically Created Assets’, yet another feature literally nobody asked for. Opt in at your peril.
Google Marketing Live 2024: The new era of AI
Google Marketing Live 2024 showcased all the new AI technology heading our way in Google Ads. Read on to discover the highlights.
Top Search Ads – What does that mean today?
Due to ad placements becoming more dynamic, top ads might not appear at the ‘top’ of SERPs so Google has changed the definition. Read on to find out what it all means.
Advantage+ Shopping campaign updates coming to Meta in 2024
Advertisers need to watch out for Meta’s Advantage+ Shopping updates, to ensure they are utilising all its assets and keeping up with the competition.
Changes to Google’s Search Partner Network coming 4 March
New transparency is coming around Search Partners and the option to exclude placements for Performance Max campaigns.
Google Ads ‘Other’ search term data, and what to do about it
Are you seeing a lot of ‘Other’ search term data in your Google Ads campaigns? Here’s why, and what (to an extent) you can do about it.
What is Google Consent Mode v2?
If your business is using Google Ads for remarketing to customers in the EEA/UK, you need to update to Google Consent Mode v2. Here’s why.
Using Google Ads AI to set up new campaigns
Is Google’s AI chatbot any good at helping to set up a new Search ad campaign? I tried the tool in beta to find out.
What does the Twitter X ‘partnership’ with Google Ads mean for your brand?
Twitter/X has announced that it plans to outsource some of its ad space to the Google Display Network (GDN). Should advertisers be excited about this?
Demand Gen: The next generation of Discovery ad
Move aside Discovery ads, hello Demand Gen. Learn all you need to know about this new campaign type, the key dates to upgrade and much more.