We take a look at Google’s new ‘local campaign’ feature, how it works, and whether it’s right for your business.
Category: Paid Search (PPC)
Google Marketing Live: Big changes coming to Google Ads
Hoo boy. Changes are coming thick and fast to Google Ads. Check out our highlights from Google Marketing Live 2019.
How to measure the success of your GDN campaigns
We explore some of the useful stats available within Google Ads when examining the performance of display campaigns.
Email Marketing vs. Social Media vs. Paid Advertising: An In-Depth Comparison
Guest writer, Jericho Gonzales, explores the pros and cons each of these digital marketing channels has to offer.
Changes to the Google Display Network for 2019
We take a look at how recent changes and feature updates within Google’s Display Network could enhance our 2019 digital marketing strategies.
Google introduces four new position metrics to Google Ads
We take a look at the four new metrics introduced by Google to provide better indications of where your ads appear on SERPs.
Google Ads (and other PPC) updates – August, September & October 2018
It’s cold and dark – but don’t be sad – because it’s also time for another bi-monthly (ish) PPC update. Grab yourself a nice cuppa and brace yourself for some exciting news from the world of paid search.
Google turns 20!
To celebrate the world’s favourite search engine turning 20 today, we take a look at its journey so far…
Misuse of Google Ads
With a little help from a podcast called Reply All, we take a look at how scammers and bad sites have misused Google Ads to gain the advantage.
How to create Responsive Search Ads
Want to try out Responsive Search Ads but not sure where to start? Check out our run down of what they are, and how to set them up.
The new Google Ads interface: the good, the bad and the ugly
Move over AdWords… we review Google’s new paid search interface, Google Ads.
The latest Google AdWords (and other PPC) updates – June and July 2018
Yes, it’s the PPC update. And yes, it has dog pictures. You can peek if you want, but you’re only ruining it for yourself.