Here we look at the reasons why B2B marketers should be using LinkedIn to get in front of new prospects.
Meta is making some great strides in trying to protect teenagers on its social media platforms. Here we look at what steps it has taken so far.
Black Friday is nearly here and Google has added some new Performance Max features to help you achieve the best results over the festive buying period. Find out all about them here.
Find out how to develop a paid content marketing strategy to reach potential customers, no matter where they are in the marketing funnel.
Reddit may not be at the forefront of your mind when it comes to advertising but like the other social media platforms, it too offers pay-per-click ads. Read on to find out if it could be an option for your brand.
It appears that Google has been listening and has added two new features to improve its recommendations in Google Ads. Read on to find out all you need to know about the updates.
Google will soon be placing ad extensions under the ‘Assets’ umbrella. Read on to find out what that really means.
Pinterest is the 14th most popular social media network in the world, but who uses it, and which brands should be investing time and money into it? Here’s my guide to all things Pinterest.
Performance Max will soon replace Smart Shopping campaigns, so we discuss all you need to know about PMax.
What is the Google Ads data-driven attribution model, how does it work, and should you make the switch?
It has been announced that Microsoft and Netflix are joining forces. Here we discuss what that means for both Netflix and Microsoft users.
To bid on brand terms or not to bid, that is the question. Here we explore both sides of the paid search debate.