Pinterest is the 14th most popular social media network in the world, but who uses it, and which brands should be investing time and money into it? Here’s my guide to all things Pinterest.
Category: Paid Search (PPC)
Performance Max – The next chapter
Performance Max will soon replace Smart Shopping campaigns, so we discuss all you need to know about PMax.
What is Google Ads data-driven attribution?
What is the Google Ads data-driven attribution model, how does it work, and should you make the switch?
Netflix names Microsoft as its advertising partner
It has been announced that Microsoft and Netflix are joining forces. Here we discuss what that means for both Netflix and Microsoft users.
Brand bidding: should you or shouldn’t you?
To bid on brand terms or not to bid, that is the question. Here we explore both sides of the paid search debate.
How to stop Google Ads showing for close variant keywords
When Google introduced ‘keyword close variants’, it caused havoc with ads showing for irrelevant searches. Find out how to fix it.
Bye-bye Expanded Text Ads
It’s not long until we will no longer be able to edit or create expanded text ads. Find out all you need to know before they disappear for good.
Conversions 101: attribution, enhanced and bid strategies
As conversions are such an integral part of digital marketing, we explain what you really need to know.
What is the Facebook Ads learning phase?
Here we explain what the Facebook Ads learning phase is, why it is important and how to get your ads out of it.
Google Marketing Live 2022: the highlights
There is loads going on at Google at the moment, as announced at the latest Google Marketing Live. Discover the highlights right here.
Introducing Google’s My Ad Center
An overview of the new Google tool launching soon, named My Ad Center. A privacy tool that gives searchers more control over the ads that they see.
Customer Match to be used for Smart Bidding
Google Ads Customer Match lists will automatically be used in Smart Bidding and Optimised Targeting soon. Find out all you need to know about this latest update here.