We take a look at the four new metrics introduced by Google to provide better indications of where your ads appear on SERPs.
Category: Paid Search (PPC)
Google Ads (and other PPC) updates – August, September & October 2018
It’s cold and dark – but don’t be sad – because it’s also time for another bi-monthly (ish) PPC update. Grab yourself a nice cuppa and brace yourself for some exciting news from the world of paid search.
Google turns 20!
To celebrate the world’s favourite search engine turning 20 today, we take a look at its journey so far…
Misuse of Google Ads
With a little help from a podcast called Reply All, we take a look at how scammers and bad sites have misused Google Ads to gain the advantage.
How to create Responsive Search Ads
Want to try out Responsive Search Ads but not sure where to start? Check out our run down of what they are, and how to set them up.
The new Google Ads interface: the good, the bad and the ugly
Move over AdWords… we review Google’s new paid search interface, Google Ads.
The latest Google AdWords (and other PPC) updates – June and July 2018
Yes, it’s the PPC update. And yes, it has dog pictures. You can peek if you want, but you’re only ruining it for yourself.
The latest Google AdWords (and other PPC) updates – April and May 2018
If you like PPC updates as much as you like dogs, then lawks-a-lordy, is this the post for you!
My Five #286
RAF Twitter fail, is Amazon about to launch a retargeting platform, Facebook tells all in its latest transparency report, Klout says goodbye as we say hello to two new faces.
Digital marketing for luxury brands
The Digital Brew : Episode 9. We chat to James Matthewson, of EVRYWHERE, about digital marketing for luxury brands. Is it any different?
Paid search updates – February & March 2018
CUTE DOG PHOTOS! Now I’ve got your attention, it’s time for a paid search news update. There are also pictures of dogs.
Spring clean your AdWords account
Spring has (sort of) sprung, and to celebrate not having constant hat hair or falling over on ice for another six months, why not invest some time into giving your AdWords account a good old clean up?