Google, Bing, Facebook, Instagram, Twitter and LinkedIn: where should you be investing your online marketing spend in 2020 and beyond?
Category: Paid Search (PPC)
The end of third party tracking cookies
As of 4 February 2020, Chrome users will be given more control over third-party cookies, allowing them to opt out more easily. Find out what this means for advertisers.
Project fees vs retainer. Which is best? A digital agency’s perspective.
What is the ‘best’ pricing model to adopt when engaging a marketing agency? A consideration of why we support the retainer if you wish to deliver long term results.
How to advertise on Instagram
Do you want to learn more about how to advertise on Instagram? Then this is the guide for you.
Google Ads conversion tracking
Do you want to know more about conversion tracking with Google Ads? Read all about it here.
Google launches Google Ads Editor v1.1
We take a look at some of the features that have been removed from the new Google Ads Editor, and one extremely annoying design fault that has sadly remained.
How to set up LinkedIn objective-based ads
Following a lengthy beta-testing phase, all objectives are now available in LinkedIn Ads. So, which objective should you choose to get the best results?
What does a well-optimised recruitment page look like?
Your company’s on the hunt for new talent. You’ve got the career site, you’ve explored the job boards, and now you’re running some PPC ads too. But what more can you do?
Google’s new local campaigns
We take a look at Google’s new ‘local campaign’ feature, how it works, and whether it’s right for your business.
Google Marketing Live: Big changes coming to Google Ads
Hoo boy. Changes are coming thick and fast to Google Ads. Check out our highlights from Google Marketing Live 2019.
How to measure the success of your GDN campaigns
We explore some of the useful stats available within Google Ads when examining the performance of display campaigns.
Email Marketing vs. Social Media vs. Paid Advertising: An In-Depth Comparison
Guest writer, Jericho Gonzales, explores the pros and cons each of these digital marketing channels has to offer.