Nextdoor: What is it, and should you be using it to advertise your business?
Google to roll out AI Max for Search campaigns
A new AI-powered feature is coming to Google Search Ads. Find out what AI Max for Search is ahead of the roll out.
Search ads can now appear twice on a SERP
Google is now allowing ads to appear twice within its search engine results, at the top and the bottom of the page, but what is the impact on advertisers?
Is Google Ads keyword targeting dead?
‘Exact match’ hasn’t meant ‘exact’ for a while now. But Google Ads is really winding me up by showing ads for completely irrelevent search terms.
How to exclude placements in Performance Max campaigns
Fed up of not knowing where your Performance Max ads are showing? Learn how to find and exclude placements to better optimise your Google Performance Max campaigns.
Latest Performance Max updates you may have missed (but need to know about)
A roundup of the latest Performance Max updates, along with links to the full details so you can dive deeper into each one.
10 things your digital marketing agency should be asking you before you sign
Sometimes the answers lie within the questions themselves….
How to start a career in digital marketing
Some thoughts on what you can do if you are interested in a career in digital marketing.
Our marketing highlights of 2024
Get ready for Browser Media Wrapped 2024….
What skills does the modern marketer require?
What does it take to be a successful marketer in 2024 and beyond? A reflection on the skills that I believe you need to have in your tool box to excel in marketing.
Is the GenAI tool in Google Ads any good?
Do we need generative AI in Google Ads? I tried it out, so you don’t have to.
You can’t afford to ignore mobile shoppers in your marketing strategy
If you aren’t already looking at ways to reach your target audience via mobile devices, now’s the time to do so.