Earlier this month, Linkedin finally released some internal performance stats. It had stopped sharing these publicly, making it very difficult for businesses to really know how well the platform was doing.
However, looking at this new data, it would appear that LinkedIn is doing pretty well. Now, this is likely, partly due to the chaos happening over at Twitter, with many big advertisers jumping ship and looking elsewhere to invest their advertising budget.
“we’re excited to keep playing a role in your growth. LinkedIn Marketing Solutions surpassed $5 billion in revenue for the first time in July of 2022, and eMarketer projects that by 2024, LinkedIn will capture nearly 50% of all display ad spending and 25% of all digital ad spending.”
Most interesting stats revealed in the Infographic
Please see the full infographic below (or here) but these are the stats that I found most interesting:
- 850+ million members across 200+ countries
- 40% of LinkedIn visitors engage with a page organically each week
- 59 million company pages exist on LinkedIn
- 2.7 million pages post every week
- Message Ads drive twice as much engagement when compared with traditional email
- Conversation Ads drive 2x more engagement than Message Ads
- Open rates for Conversation Ads are 4x higher than traditional email campaigns and get 4x more engagement
- Advertisers using LinkedIn Ads saw their brand perception increase by:
- 50% for quality
- 92% for professionalism
- 74% for intelligence
- 59% for respect
- 10-15% of advertisers on LinkedIn saw a short-term lift in sales
- 96% of B2B marketers use LinkedIn to post content
- 80% of B2B marketers put budget behind their LinkedIn content
Why I’d recommend LinkedIn Ads
I’ve personally seen some great results from LinkedIn campaigns. The fact that you can target professionals from specific companies or industries. You can then filter those people by job title, to get in front of the decision makers within the companies, making it a very powerful tool for B2B companies. Partner that with the right content, message or ad, a good lead generation form or landing page, then businesses can see some very good results.
Don’t get me wrong, it’s not cheap. The average cost per click and average cost per a thousand impressions are generally very high, especially when comparing campaigns to the likes of Google Ads or Facebook/Instagram etc but the results/leads can be very good.
For help on using LinkedIn Ads for account based marketing (ABM) check out my colleague, Victoria’s post and if you’re looking for any help creating or managing Linkedin Ads campaigns, feel free to get in touch.
Are you looking for ways to increase engagement on LinkedIn? Our Vic recently wrote an informative article on the topic for Business Age, check it out!