Author: Victoria Spall

Google Ads in AI Overviews and AI Mode are coming soon. We weigh the pros, cons, opportunities, and risks of using these new ads.

Google’s new in-line links in AI Mode proves SEO isn’t dead.

Generative Engine Optimisation (GEO) is all the rage, but is it not really just based on good SEO fundamentals?

Reddit offers a powerful way to build brand visibility and authority, but only if you’re willing to play by the rules.

A new AI-powered feature is coming to Google Search Ads. Find out what AI Max for Search is ahead of the roll out.

AI-driven traffic is on the rise. Learn how to identify and track AI referrals in GA4, ensuring more accurate reporting as new AI tools emerge.

‘Exact match’ hasn’t meant ‘exact’ for a while now. But Google Ads is really winding me up by showing ads for completely irrelevent search terms.

Fed up of not knowing where your Performance Max ads are showing? Learn how to find and exclude placements to better optimise your Google Performance Max campaigns.

More AI, fewer policies to protect users. More hate speech, less accountability. Is it just me, or are social media platforms getting worse?

What is parasite SEO, and why, following an update to Google’s spam policies, are some major sites no longer ranking?

SEO is an important consideration when redesigning a website. Understand the risks of a website migration not being managed correctly.

What do the latest updates to YouTube mean for brands, creators, and users?