Author: Mollie Powles

We explain what makes infographics such a powerful, visual marketing tool and how they can enhance your content marketing.

Are the 4Ps still relevant to today’s digital marketplace? We take a look at how the marketing mix applies today.

In this week’s My Five, Facebook fails to deliver (again), PETA is causing offence (again) and Bieber’s dividing opinion (again)… or is he?

We recognise five of the best marketing campaigns from the last 12 months and examine just what made them so effective.

This week, we question the ethics behind Google’s Dragonfly search engine and discover how a video game is destroying marriages in the UK.

We take a look at the factors that have contributed to the rise in the experience economy and how you can cash in on the action.

We address 5 common assumptions about Generation Z and discover the best ways for marketers to tap into this new wave of consumers.

In this week’s My Five, we’re having a cuppa with Boris, kids are drawing on horses and Facebook drops the ball. Again.

Our spin on the classic periodic table lists the key elements you should be looking for when choosing a digital marketing agency.

How ever you feel about it, Love Island has most of the nation under its spell. Here’s 5 top marketing tips we can all learn from the show.

Ikea’s stylish response on Twitter after hooligans destroy a London store reassures us that the beautiful game is still a gentleman’s sport.

Creating a brand story might sound trivial, but get it right and it can have a serious impact on your audience engagement and conversion rates.